1. Hawaii Clean Energy Initiative Online Presence

2. HCEI Website FacebookTwitter

4. Facebook

5. Facebook stats

7. Facebook Burt’s Friends now know that he has become a fan of something. 100 Katie’s friends have been made aware that she would like to know more about what Burt is a fan of. Martha’s friends have been made aware that she approves of Burt’s Fandom. 60 130 290 Positive Exposures

8. Facebook Mobile - Publish everywhere - Always available - Cross platform - Highly distributed

9. Facebook Structure Content & promotion Engagement Increased Fans

10. Facebook Standardize approach across all experiences Share successes from all branches Entice engagement through Unique & compelling content such as personal stories Promoting programs, offers and rebates Highlighting HCEI specific info i.e. achievements Establish editorial calendar Manage Frequency

11. Facebook content strategy Utilize Facebook as the primary conversation starter – Users are more comfortable and passalong is easiest within this medium Create photo and video library – Proactively pursue excellent content and share with your audience Identify content participants Allow for “managed” user generated content – Always particpate, elevate, and reward users for participating Identify offers, rebates, programs

12. Facebook content strategy Editorial calendar: Synchronize with media calendar Contact branch managers or program managers to submit content Solicit Fans or audience for images, photos or video Keep content fresh, post regularly but not too frequently

13. Facebook content strategy Editorial calendar: Branded content Director of Fun weekly posts – Activities/excursions taking place on property Concierge – Planning and activity tips – Local insights Director of Romance – Destination wedding tips – Unique honeymoon experiences Property hosted events: – Creation - A Polynesian Journey – Sheraton Maui Cliff Diving Ceremony Property branded recipes and activities – The Royal Hawaiian’s Signature Mai Tai – Aha Aina

16. Twitter Use Twitter as a way to broadcast other content 1 – 2 tweets per day Event reminders Industry News Special offers Facebook content Press Live event comments RT positive content RT brand content

17. Twitter Gather information Track breaking news Crowdsource questions Share industry news that isn’t HCEI specific Share breaking news that doesn’t make the Facebook criterial or schedule

18. Twitter Use Twitter as a way to broadcast other content 1 – 2 tweets per day Event reminders Industry News Special offers Facebook content Press Live event comments RT positive content RT brand content

19. Utilize promotions to drive social activity and engagement Objective: Generate “noise” across social properties Link Facebook & Twitter together to generate a strong and engaged following Strategy Give away super-trips at each of the properties based on user’s social media participation Utilize PR, social media, partnerships and traditional advertising to promote and execute reward vacations

20. Website

21. CMS Posting Frequency

22. Summary or Conclusion 9 tips from 5 companies Separate opinions from facts, and make sure your audience can see the difference. Aim for quality, not quantity. Offer your contribution with context whenever you can. Provide links to other blogs, media articles or whatever sources you think are necessary. Make your content rich and interesting for others to read.