1. Irfan Aker – Governor of the World Water Council COMMUNICATIONS Key to a successful World Water Forum World Water Forum

2. CONTEXT 34% of organizations feel that their communications strategy was connected to business outcomes Communications budgets are expected to increase in 2013 1 billion people use social network Multimedia news releases get 77 % more uptake Sources: Brian Solis, Carat, PR Newswire

3. WORLD WATER FORUM FROM 1 ST TO 7 TH EDITION

4. LESSONS LEARNT AND NEXT STEPS Early start Strategy and overall budget Definitions of outsourcing needs and allocated budgets Think ‘communications’ for all target audiences Define and follow through all three processes: before, during and after Team building and regular contact Clear decision making process

5. THANK YOU. “We are drowning in information but starved for knowledge” John Naisbitt