1. 3.4 – Tracking Industry Trends

2. Shifts in industry trends could include:  Customer buying patterns  Consumer preferences / distastes  Effective marketing techniques (product placement for example)  Product or service modifications  New technology  Efficient communication tools 3.4 Intro to Basic SEM Principles Tracking Industry Trends

3. 3.4 Intro to Basic SEM Principles Product Placement Tracking Industry Trends Before adjusting, marketers must be aware of changes within the industry How do sports and entertainment marketers effectively track industry trends?

4. Marketers Must Effectively Track Changing Trends  Monitor sports and entertainment news online  Read trade or business magazines, journals or newsletters  Consider the marketing efforts involved when attending competitor events 3.4 Intro to Basic SEM Principles Tracking Industry Trends

5. Marketers Must Effectively Track Changing Trends  Attend sport business conventions, exhibitions and events  Obtain research from sport marketing firms  Read local or national news publication LESSON 3.4 Intro to Basic SEM Principles Tracking Industry Trends

6. Marketers Must Effectively Track Changing Trends  Observe activity of competitors  Communicate with others within the industry 3.4 Intro to Basic SEM Principles Tracking Industry Trends

7. 3.4 Intro to Basic SEM Principles Marketers evaluate trends that fit their respective marketing plans and implement changes accordingly Marketers Must Effectively Track Changing Trends Tracking Industry Trends

8. 3.4 Intro to Basic SEM Principles In the sports and entertainment industry, the trend toward consuming video content online has industry executives developing strategies to capture fan interest In 2012, the The Atlantic Coast Conference (ACC) launched a branded YouTube channel, marking the first and only official partnership between YouTube and a major collegiate sports conference Tracking Industry Trends

9. 3.4 Intro to Basic SEM Principles The June 2013 U.S. Online Video Rankings from comScore showed that people in the United States watched more than 44 billion online content videos throughout the month. This translates to 183 million Americans going on the ‘net and watching entertaining and educational clips. As more and more consumers shift focus to tablets and mobile devices, marketers will respond by creating content available for digital distribution Tracking Industry Trends

10. 3.4 Intro to Basic SEM Principles Young males spend more time consuming media on XBOX than playing video games, according to Sean Bratches, ESPN Executive Vice President of Sales & Marketing, creating another platform for connecting with fans of the ESPN brand. As a result, WatchESPN is now available in over 83 million homes, more than double its distribution from a year ago. Tracking Industry Trends

11. 3.4 Intro to Basic SEM Principles 1) Gamification 2) Social TV 3) Augmented reality 4) Social broadcasting 5) Female demographic 6) Twitter 7) Hi-tech stadiums 8) Superfans/fan immersion 9) Web apps 10) Flashy uniforms 11) Social celebrities The Top Sports Trends to Watch Tracking Industry Trends

12. 3.4 Intro to Basic SEM Principles The Top Sports Trends to Watch Tracking Industry Trends

13. 3.4 Intro to Basic SEM Principles The Top Sports Trends to Watch Tracking Industry Trends