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VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Marketing the Top 5 Leah Roscoe, VP Global Marketing 4 November 2008
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2 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Recap of the Top 5 1.Security Dave Faoro 2.Wireless Paul Rasori 3.Contactless Conor Devane 4.Integrated Retail Tony Saunders 5.Transportation Nitzan Tal
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3 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Continue to position VeriFone as THE security leader Security Leadership Updated PCI PED tools and programs for 1 Jan 08 mandate UK Security Conference 4 Dec 08 Launch of VeriShield Protect on MX Solutions (US) –Customer webinar with 100 attendees –Huge press efforts and interest VeriShield Protect on V x Solutions Launch (all regions) –Sales tools now include V x Solutions VeriFone.com/security leadership page enhancements –Lead Gen Security Quiz generated over 40 leads PCI 2.0 leadership and regional programs Security 101 internal education –Leadership Academy Webinars, new EDGE tools
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4 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Wireless Leadership V x 510 GPRS launch –Acquirer sheet and Web updates Build awareness of VeriFone’s wireless solutions, customer success and industry leadership –Press releases, success stories, advertising –Sales sheets, brochures, selling guides, white papers, multimedia, pod casts with lead generation –Events and tradeshows (focus at CARTES) –VeriFone.com landing pages Industry Leadership landing page Wireless solutions landing pages Continue to position VeriFone as wireless industry leader
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5 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Contactless Leadership VeriFone Unleashes the Power of Contactless Payments –Our unmatched portfolio and tools are revolutionizing contactless payments, making them easier to implement and manage –Program kicks off in November: –“Contactless Unleashed” theme –SingleCI: One investment. Many contactless solutions. –Advertising and PR –Web promotion with lead generation –PINpad 1000SE contactless launch –Continue NFC education –Leadership Academy webinars –Contactless Connection eNewsletter –External customer webinars –Positioning papers and bi-lines
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6 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Contactless Advertising and Promotions Print Advertisement Pre-Cartes print ads running in November Animated Teaser Banner Ad running on Contactlessnews.com starting 10/15 VeriFone.com home page Flash promo plus contactless landing page banner Contactless Intelligence (UK) European Card Review (UK/CE) Cards & Payments (Global) CardsNowAsia (ASPAC)
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7 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Contactless Sales Tools Available 4 November Contactless Solutions Brochure NFC Positioning Paper Updated Acquirer Sheet Contactless Unleashed Flash Piece SingleCI Flyer Contactless EDGE Presentation
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8 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Areas of Focus Rapidly expanding retail channels and card usage in LAC, Eastern Europe, Asia Competitive Differentiations Strength of the VeriFone brand; we are the leaders in integrated retail Our future-proof and integration stories Our branding and multimedia edge Wherever security standards go, we evolve; security relationships Enterprise solutions, not just devices Go To Market Strategies MX800 Series Goes Global VeriFone Owns Retail Campaign MX Anywhere Campaigns Lead generation with web promos and keyword campaigns Integration of unattended/retail Integrated Retail Leadership
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9 VeriFone CONFIDENTIAL – Do not distribute, subject to NDA Market Opportunity Petro, QSRs, automated retail, transportation, parking, ATM, healthcare Pent-up demand for electronic payments Point of sale and point of info VeriFone Distinctive Competencies Simple security certification Depth of products and applications Global reach with local support Widely adopted platforms Establishing Unattended Leadership V x 700 launch with updated unattended sales materials Unattended campaigns with outreach to kiosk and vending manufacturers MX760 launch with campaign, banner advertising and white paper/use cases Web promos featuring V x 700, MX760 and unattended messaging Unattended Leadership
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VeriFone CONFIDENTIAL – Do not distribute, subject to NDA
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