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2. Company’s objectives Market study Product and services presentation Market positioning of the offer 2 Financial part

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4.  Penetration of a new market segment : ◦ Automation of winter ski resort  Selling a customer solution  Implementation and continuous monitoring of software in order to computerize the management and the logistics of a winter ski resort  Problematic: ◦ simplifying the management of a winter ski resort and make consumption convenient and effective for skiers 4

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6.  Market definition: ◦ French winter ski resort  Market quantification : ◦ About 230 winter ski resorts  100 private companies (40%)  100 public companies  30 companies (20%) of mixed economy (public commercial company owned) 6

7.  Top 100 winter resorts based on their turnover (e.g. Annexe)  Medium ski resorts have a turnover between 1M€ and 15M€  Huge ski resorts have a turnover between 15M€ and 60M€ and more.  Assessment of the turnover part invested in a system like Avalanche = 11% 7

8.  Segmentation criterion : part of the turnover used by winter ski resorts on software projects in order to computerize the management and the logistics  Grid services(e.g. slide 17) shows market prices ◦ According to market prices and if a client buy the full package (e.g. slide 24), it’ll cost : 110 880 € ◦ We approximate this cost about 115K €  This valuation let us to segment the Top 100 list of winter resorts 8

9.  So, there are 98 stations which have a budget greater than 115K €  These 98 winter resorts will be our targets (e.g. list) 9

10.  Major competitors: 10

11.  Targets : 98/230 Winter ski resorts  Annual market’s turnover : about 29M €  Valuation :15/98 potential customers  Aim : about 4% market share after 3 years 11

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13.  Reducing the cost required for maintenance  Restricting frauds  Providing better services for winter ski resorts customers  Improving corporate image and reputation of winter ski resorts 13

14.  Providing better services for winter ski resorts customers ◦ Contribution:  Information system  Winter resorts organisation ◦ Management and control:  Ski lifts  Ski pass sales  Ski lessons, device lease 14

15.  Supervision Center: ◦ Simulation ◦ Database management ◦ Reporting  Website: ◦ Ski pass purchase ◦ Equipment lease ◦ Information ◦ Reporting  Database : ◦ Data hosting 15

16.  Commissioning Assistance ◦ Data migration ◦ System setup  After sales support  Consulting service : ◦ Objectives:  Update product following customer demand  Training and upgrading of users 16

17. 17 SoftwareHardwareServices Site web : 1800 €Borne de vérification : entre 5k et 8k€ Assistance à la mise en service : Prix de la mise en place comprise dans le prix du software/hardware Prix de la migration des données : 135€/j/migrateur Hébergement BDD/ gestion achat forfait: 200 à 800€/mois en fonction de la taille Borne d’achat/vente : 8k à 10k€ (software + déploiement réseau) Support après-vente : Hotline gratuite, mise en place d’un numéro vert Gestion des remontées/BDD (centre de supervision) : 3800€ Carte RFID : 40 centimes à 1€Service de consulting : Prix consulting : 750€/j Prix formateur et remise à niveau : 300€/j/formateur pour 6 groupes de 6 personnes max Gestion des forfaits (Centre de vérification) : 1190€ Palm OS (support mobile du logiciel centre de vérification) : 200€ pièce

18.  Products and services are flexible  Customers could make their own solution  The prices we offer are lower than the current market, more important for software solutions 18

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20. Global warming New concurrent Young team Distribution to retailers European market Accommodation of our product in other domains Reporting tools StrengthsOpportunities ThreatsWeaknesses 20

21.  Door to door approach to obtain our first sale  Make a stand on SAM 2011. Evaluated cost : 11000€  Advertising for 3 years in trade press : 1600 € a year  Official website. Evaluated cost : 2500€ 21

22. Software package 22

23. Web package 23

24. Hardware package 24

25. Full package 25

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27. Revenues Revenues forecasts Year Software package Web package Hardware package Full package RFID Revenue (€) 1 120150 000215 900 2 2412200 000633 300 3 3422400 0001 063 300

28. Costs HR expenses for conception of prototype 28

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32. 32 5,24% 4,76% 4,22%3,67% 2,18%0,73%

33.  Easy to adapt website or hardware and software solutions for other fields  Ex: Event hall, transport, tickets,  Expand our business and earn market share and money during winter season 33

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