1. B OARD G AMES G O T O T HE M OVIES Josh Peschka Kyli Milender

2. S ALES Board game sales are low Hasbro teaming with studios to make movies 5% of ticket sales

3. C OMPETITION Hasbro slow to digitalized Zynga has mobile market controlled

4. M OVIES Transformers success $3 Billion BattleshipBattleship $200 million worldwide Making other board game movies Candyland, Monopoly, etc.

5. M ARKETING Product placement Market one movie in another Advertising mobile games Bundling games

6. D ISCUSSION Does anyone plan on seeing other toy/board game movies? Is this a good idea? Will it grow old fast? Do you think this will help the sales of other products?

7. S OURCES http://www.businessweek.com/articles/2012-05- 10/hasbro-board-games-go-to-the-movies http://www.youtube.com/watch?v=2nYGxit86Ok