2. Stage Screen Row B 13 121110 20191817 14 13 121110 19181716 1514 Gallagher Theater 16 65879 Row R 6 58 7 9 Lecturer’s desk Row A Row B Row C 4 3 2 43 2 1 1 43 2 43 2 1 1 43 2 43 2 1 1 43 2 43 2 1 1 43 2 43 2 1 1 43 2 43 2 1 1 43 2 43 2 1 1 43 2 43 2 1 1 3 21 3 2 43 21 Row A 17 16 15 Row A Row C 131211 10 1514 6 58 7 9 Row D 13121110 1514 16 6 58 7 9 20191817 Row D Row E 131211 10 1514 6 58 7 9 19181716 Row E Row F 13121110 1514 16 6 58 7 9 20191817 Row F Row G 13121110 1514 6 58 7 9 19181716 Row G Row H 13121110 1514 16 6 58 7 9 20191817 Row H Row I 13121110 1514 6 58 7 9 19181716 Row I Row J 13121110 1514 16 6 58 7 9 20191817 Row J Row K 13121110 1514 6 58 7 9 19181716 Row K Row L 13121110 1514 16 6 58 7 9 20 191817 Row L Row M 13121110 1514 6 58 7 9 19181716 Row M Row N 13121110 1514 16 6 5879 20191817 Row N Row O 13121110 1514 6 58 7 9 19181716 Row O Row P 13121110 1514 16 6 5879 20191817 Row P Row Q 13121110 6 5879 161514 Row Q 4 4 Row R 10 879 Row S Row B Row C Row D Row E Row F Row G Row H Row I Row J Row K Row L Row M Row N Row O Row P Row Q 26Left-Handed Desks A14, B16, B20, C19, D16, D20, E15, E19, F16, F20, G19, H16, H20, I15, J16, J20, K19, L16, L20, M15, M19, N16, P20, Q13, Q16, S4 5 Broken Desks B9, E12, G9, H3, M17 Need Labels B5, E1, I16, J17, K8, M4, O1, P16 Left handed

3. Stage Screen 2213 121110 Row A Row B Row C Row D Row E Row F Row G Row H Row J Row K Row L Row M 17 Row C Row D Row E Projection Booth 65 4 table Row C Row D Row E 30 27 26252423 282726 2524 23 3127262524 23 R/L handed broken desk 16 1514 13 12 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 Social Sciences 100 Row N Row O Row P Row Q Row R 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 2213 121110 2019181716151421 8 7 9 65 4 8 7 9 3 2 6 5 48793 2 1 6 5 48793 2 1 Row F Row G Row H Row J Row K Row L Row M Row N Row O Row P Row Q Row R 6 5 48793 2 1 6 5 48793 2 1 Row I 2213 121110 2019181716151421 Row I 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 6 5 48793 2 1 Lecturer’s desk 6 5 48793 2 1 262524 23 302928 Row F Row G Row H Row J Row K Row L Row M Row N Row O Row P Row Q Row R Row I 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 3127262524 23 302928 Row B 2928 27

4. MGMT 276: Statistical Inference in Management Fall, 2014 http://www.youtube.com/watch?v=Ahg6qcgoay4&watch_response Green sheets

5. By the end of lecture today 9/9/14 Use this as your study guide Nominal, Ordinal, Interval, Ratio Field observation/naturalistic research Surveys and questionnaire design Random versus non-random sampling techniques Questionnaire design and evaluation Remember to hold onto homework until we have a chance to cover it

6. Just a reminder Talking or whispering to your neighbor can be a problem for us – please consider writing short notes. Complete this in the next two weeks and receive extra credit! (By September 16 th 2014) A note on doodling

8. Homework due - (September 16 th ) On class website: please print and complete homework worksheet # 2 & 3 We’ll be using this for a writing assignment on Tuesday

9. Schedule of readings Before next exam: Please read chapters 1 - 4 & Appendix D & E in Lind Please read Chapters 1, 5, 6 and 13 in Plous Chapter 1: Selective Perception Chapter 5: Plasticity Chapter 6: Effects of Question Wording and Framing Chapter 13: Anchoring and Adjustment

11. Homework review You are looking to see if “class standing” affects the “level of sales”. Independent variable (IV):______________ Number of levels of IV: ________________ (how many means?) Quasi or True experiment:______________ Dependent variable: __________________ Between or within participant design: ______________ In this study, what is the operational definition of “class standing”? In this study, what is the operational definition of “level of sales”? Class standing Level of sales 4 Quasi Between Classification based on units earned Number of bags of peanuts sold

12. Homework review You are looking to see whether “type of program” has an effect on “body transformation”. Please identify the following variables: Independent variable (IV):______________ Number of levels of IV: _______________ (how many means?) Quasi or True experiment:______________ Dependent variable: __________________ Between or within participant design: ______________ What is the operational definition of “type of program”? What is the operational definition of “body transformation”? Type of program Body transformation 2 True Between Type of program = type of diet (regular versus programmatic diet) Body transformation = number of pounds lost

13. Homework review You are looking to see which driving choice is most efficient. So you ask each driver to drive each of the three routes and time themselves on how long it takes. Please identify the following variables: Independent variable (IV):______________ (how many means) Number of levels of IV: ________________ Dependent variable: __________________ Between or within participant design: ______________ What is the operational definition of “driving efficiency”? What is the operational definition of “driving choice”? Type of route driving efficiency 3 Within Driving efficiency = travel time (measured in minutes) Driving choice = route taken

14. Homework review

15. Notice that the operational definition of each construct matters

16. Homework review gender 2 quasi salary between nominal ratio

17. Name of City Quasi- experiment 3 Between Temperature Nominal Interval

18. Homework review city 3 quasi temperature between nominal interval Must be complete and must be stapled Will hand in assignment in couple minutes

19. Measurement: observable actions Theoretical constructs: concepts (like “humor” or “satisfaction”) So far, Operational definitions Validity and reliability Independent and dependent variable Random assignment and Random sampling Within-participant and between-participant design Single blind (placebo) and double blind procedures

20. Continuous vs Discrete variables Quantitative vs qualitative variables So far, Levels of measurement: Nominal, Ordinal, Interval and Ratio Descriptive vs inferential statistics Time series versus cross-sectional comparisons:

21. Writing Assignment – Pop Quiz Ari conducted a watermelon seed spitting experiment. She wanted to know if people can spit farther if they get a running start. She tested 100 people. She randomly assigned them into one of two groups. One group stood still on the starting line and spit their watermelon seeds as far as they could. The second group was allowed to run up to the starting line before they spit their watermelon seeds. She measured how far each person spit their watermelon seeds. Please answer the following questions 1. What is the independent variable? 2. The independent variable: Is it continuous or discrete? 3. The independent variable: Is it nominal, ordinal, interval or ratio? 4. What is the dependent variable? 5. The dependent variable: Is it continuous or discrete? 6. The dependent variable: Is it nominal, ordinal, interval or ratio? 7. Is this a quasi or true experiment? 8. Is this a within or between participant design 9. Is this a single blind, double blind or not at all blind experiment? 10. Be sure to put your name and CID on this page

22. Writing Assignment – Pop Quiz Ari conducted a watermelon seed spitting experiment. She wanted to know if people can spit farther if they get a running start. She tested 100 people. She randomly assigned them into one of two groups. One group stood still on the starting line and spit their watermelon seeds as far as they could. The second group was allowed to run up to the starting line before they spit their watermelon seeds. She measured how far each person spit their watermelon seeds. Please answer the following questions 1. What is the independent variable? 2. The independent variable: Is it continuous or discrete? 3. The independent variable: Is it nominal, ordinal, interval or ratio? 4. What is the dependent variable? 5. The dependent variable: Is it continuous or discrete? 6. The dependent variable: Is it nominal, ordinal, interval or ratio? 7. Is this a quasi or true experiment? 8. Is this a within or between participant design 9. Is this a single blind, double blind or not at all blind experiment? 10. Be sure to put your name and CID on this page Running versus standing still Discrete Nominal Distance that the seed was spit Continuous Ratio True Experiment Between Not at all

24. Naturalistic Research Naturalistic research: Descriptive method in which observations are made in a natural social setting. Also called field observation. Survey is a series of self-report measures administered Survey is a series of self-report measures administered either through an interview or a written questionnaire either through an interview or a written questionnaire Behavioral data is a measurement of observable actions in natural setting Behavioral data is a measurement of observable actions in natural setting

25. Wording How satisfied are you with your relationships with your family? How satisfied are you with your relationship with your romantic partner? spouse? Order “Would you say our president is a great president or the greatest president?” The Colbert Report How might we word a question about more strict gun control legislation if we wanted it to reflect support / not? How might we word a question about the gay marriage if we wanted it to reflect support / not? Questionnaires use self-report items for measuring constructs. Constructs are operationally defined by content of items.

26. 5 Principles of questionnaire construction 1. Make sure items match research objectives & Identify what constructs you are trying to understand (Be explicit in identifying your constructs) 3. Use appropriate, natural and familiar language 2. Responders have the answers to our questions We are tapping into their attitudes/beliefs/ knowledge Understand your research participants “think like” the responders / consider their sensibilities use appropriate, natural and familiar language (for them)

27. 5 Principles of questionnaire construction 3. Assessment should feel easy and clear, unthreatening Be clear, precise and concise (short questions) Minimize use of contingency questions Start with most friendly (least threatening) questions first then at the end “now a couple questions about you” (foot in the door phenomenon) Avoid double negatives For example: Agree or disagree? Teachers shouldn’t have less contact with parents 4. Avoid ambiguity and bias in your items Avoid “double-barreled” questions - Difficult to interpret answers Avoid leading or loaded questions - Can introduce bias Consider problem of acquiescence – Ask question in different ways (careful with coding)

28. Consider open-ended vs closed-ended questions 5. Consider lots of different formats for responses - can often modify a question into a closed question - pros and cons of each 5 Principles of questionnaire construction Consider complementing your questionnaire with other forms of data collection (focus group or direct observation) Pilot – feedback – fix - pilot – analyze – fix - pilot – etc Respect process of empirical approach

29. Types of questions

30. Likert Rating scales: measure that allows for rating the level of agreement with a statement. The score reflects the sum of responses on a series of items. Rating scales: a continuum of response choices Anchored rating scales: a written description somewhere on the scale Agree 1---2---3---4---5 Disagree Fully anchored rating scales: a written description for each point on the scale 1---------2---------3---------4---------5 Strongly Agree Strongly Disagree AgreeDisagree Neutral I prefer rap music to classical music

31. Summated scales - miniquiz (like Cosmo - ask several questions then sum responses) 1. The rights of the community are more important than rights of any one individual agree 1 --- 2 --- 3 --- 4 --- 5 disagree - For example, several questions on political views (coded so that larger numbers mean “more liberal”) 2. Marriage should be between one man and one woman agree 1 --- 2 --- 3 --- 4 --- 5 disagree 3. Evolution has no place in public education agree 1 --- 2 --- 3 --- 4 --- 5 disagree

32. Ranking scales Rank options in ascending or descending order An apartment / house should have ___ lots of square feet ___ access to bus route Note: Options can come from open-ended questions or surveys ___ pleasant neighbors ___ workshop / workout area ___ big rooms ___ close to work / school

33. Semantic differential Create a profile of your opinion An apartment / house should be (place checkmarks) Cozy and small___ _______________roomy and large Cozy and small___ ___ ___ ___ ___ ___ roomy and large Note: Options can come from open-ended questions or surveys Quiet ___ _______________Active community Quiet ___ ___ ___ ___ ___ ___ Active community Larger communal rooms ___ _______________Larger bedrooms Larger communal rooms ___ ___ ___ ___ ___ ___ Larger bedrooms

34. Checklist An apartment / house should have ___ lots of square feet ___ access to bus route Note: Options can come from open-ended questions or surveys ___ pleasant neighbors ___ workshop / workout area ___ big rooms ___ close to work / school