1. Demographics & Trends II MKT 750 Dr. West

2. Agenda Presentations Demographic & Lifestyle Trends

3. Fads versus Trends

4. How to tell one from the other? American made … Japanese? SUVs … Hybrids?

5. How to tell one from the other? Low-Fat or Low-Carb? Health Choice/Slim-fast Atkins/South Beach

6. Take the Cake Are package-goods companies responsible? What about fast-food restaurants? Biggie-size, Super-size What would you recommend Peter Schmidt do?

7. Critical Questions for Identifying Lifestyle Trends: How does it fit with lifestyle changes? What benefits does it provide? Can it be personalized? Who has adopted it?

8. Forecasting the Future Requires: Understanding the past Monitoring demographic shifts Marathons, aerobics, low-impact aerobics, now walking Anticipating trends Read, Read, Read!!

9. Assignment Prepare for mid-term exam which is on Thursday!