2. Google AdWords Meet the Search Advertising Networks Emily White Online Sales & Operations Director Google Inc.

3. 3 Google Confidential AdWords Starter Edition Simplified sign up and account management focused on delivering the power of AdWords in a simplified package Perfect for advertisers: Just getting started in online advertising Selling one product/service Who manage multiple roles (not just advertising)

4. 4 Google Confidential Local Business Ads

5. 5 Google Confidential Local Business Ads Text ad including address and map marker with icon Info window that expands on user click with optional phone number, logo or image Text-only version of ad on Google.com and search partners with city and state as 5 th line Google Maps: Google.com: America’s Classic Theater Watch the oldies but goodies movies Discount matinees on Tuesdays www.AdWordsExample.com New York, NY

6. 6 Google Confidential AdWords Ad Scheduling Small/Local Advertisers Drive business or calls into your stores – schedule your ads to run only during business hours E-Commerce Pause and resume your campaigns on a regularly scheduled basis – to coincide with special events/offers Large Advertisers Automatically boost CPCs when conversion rates are higher than average, and slow or pause campaigns when your conversion rates are lower than average Ad Scheduling allows advertisers to automatically adjust their bids or pause their campaigns on a regular schedule based on the time-of-day or day-of-week

7. 7 Google Confidential The Online Effect of Offline Promotion Missed Opportunity: Control the Message, Direct the Traffic Chart: Daily volume of US Google searches on Tide to Go related keywords and pre-show average Source: Google Data The Apprentice airs: Same-day-of-week queries rise 19x The Apprentice airs again: Same-day-of-week queries rise 23x Sustained lift lasts three weeks

8. 8 Google Confidential Depth and Breadth of the Google Content Network Top 3 Global Internet property #1 Advertising network 1000s of sites Mass MediaNiche Media

9. 9 Google Confidential Site Selection Use demographics to select advertising placements

10. 10 Google Confidential Click-to-Play Video Ads User-initiated video ads for the content network. Users click play to initiate. Click-to-play video ads compete against other eligible CPC and CPM text, image and flash ads for placement on sites in the Google network. Site, sound and motion on the Google content network.

11. 11 Google Confidential Click-to-Play Video Ads The click-to-play video ad appears as a static image until the user clicks on the ad or the play button. There is a 2-way revenue split between Google and the site where the ad plays. Google hosts and streams the video. The streaming technology is optimized for all bandwidths. The video operates as a Flash element. As a result, users do not have to install anything. http://www.google.com/adwords/videoadsdemo.html

12. Emily White Online Sales & Operations Director Google, Inc. Google AdWords Thank you