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Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 251 Which of these are important to you in deciding.

Published byNorma Walton Modified over 9 years ago

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Presentation on theme: "Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 251 Which of these are important to you in deciding."— Presentation transcript:

1 Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 251 Which of these are important to you in deciding where to buy food & groceries? (%) Cost & value main consideration for grocery shoppers in Scotland, as well as distance & location…

2 Containing vouchers/coupons The role of communications channels Show price range Learn about new products Compare products and services Deciding where to shop Promoting special offers/promotions

3 Path to purchase EvaluateCompareAction

4 Local media National newspaper/website Commercial TV Commercial Radio Magazines Outdoor Cinema Food & Groceries Evaluate Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered the question Sample Size: 229. 30 20 10 0 % new products Learn about Compare products and services Learn about new products Show price range

5 Local mediaCommercial TVMagazinesPosters Food & Groceries 30 40 % 0 20 10 Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered the question Sample Size: 229. Local media National newspaper/website Commercial TV Commercial Radio Magazines Outdoor Cinema Compare products Deciding where to shop Compare products and services Deciding where to shop Compare

6 Food & Groceries Action 30 40 20 10 0 % Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered the question Sample Size: 229. Local media National newspaper/website Commercial TV Commercial Radio Magazines Outdoor Cinema Promoting special offers/promotions Containing vouchers/coupons Action

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