1. Product Service Innovation Last Minute Kim So-Yeon Jung Sang-Chul Hwang Hyeon-In Jung Dumo Product name: Capumbrella

2. Contents Beginning of Idea Things need to be considered Idea Iteration Process

3. Beginning of Idea 1) One people always gets wet when we share umbrella 2) Easy to lose 3) People still get wet even if they are using umbrella 4) Strangle with other people’s umbrella

4. Beginning of Idea 5) Hard to make umbrella stand by itself 6) Hand gets cold during winter 7) Hand gets wet when we fold umbrella8) Bag gets wet even if we use umbrella

5. Beginning of Idea 9) Heavy to carry big one whereas small one easily gets wet 10) Too many same umbrella therefore, customize own umbrella

6. Things that need to be considered Umbrella should be circular shapeSociety acceptance AffordableHandy

7. Brainstroming Cage-like umbrella Obstacles It doesn’t look nice Difficult to hold the umbrella Difficult to fold and carry

8. Brainstroming Couple umbrella Obstacles It is heavy It is expensive Difficult to carry around It blocks other people’s path  Harms society

9. Brainstroming (Rough one)

10. Idea Iteration Process 1 st Prototype of Capumbrella Obstacles Hard to realize Hard to fold Heavy Not many difference with big umbrella Function 2 nd stage  Windshield 3 rd stage  Windshield expands 2 nd stage

11. Idea Iteration Process 1 st Prototype of Capumbrella Obstacles Hard to realize Hard to fold Heavy Not many difference with big umbrella Function 2 nd stage  Windshield 3 rd stage  Windshield expands Wind shield attached to wire3 rd stage with partial expansion

12. Idea Iteration Process 2nd Prototype of Capumbrella Function 2 nd stage  Half Windshield 3 rd stage  Windshield expands

13. Idea Iteration Process 2nd Prototype of Capumbrella Function 2 nd stage  Half Windshield 3 rd stage  Windshield expands

14. Idea Iteration Process Final Prototype of Capumbrella Function 2 nd stage  Half Windshield 3 rd stage  Windshield expands Handle with hotwire Tripod

15. Idea Iteration Process Final Prototype of Capumbrella Function 2 nd stage  Half Windshield 3 rd stage  Windshield expands Handle with hotwire Tripod

16. Capumbrella – The Mechanism Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power Handle with Hotwire

17. Capumbrella – The Mechanism Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power Handle with Hotwire

18. Capumbrella – The Mechanism To avoid the heat of hotwire escape we add glove Handle with glove or hand cover

19. Capumbrella – The Mechanism To avoid the heat of hotwire escape we add glove Handle with glove or hand cover

20. Capumbrella – The Mechanism Tripod of umbrella

21. Capumbrella – The Mechanism Expansion mechanism

22. Capumbrella – The Mechanism Whole part of expansion mechanism Full expansion

23. Capumbrella – The Mechanism 90 degrees folded Fully folded

24. * Customers can choose the size of the font, colors, and letters according to their preferences. Targeting the sensitive, who wants to have their own-unique umbrella Capumbrella – The Customization

25. Conclusion