1. Design 11 Mr. Jean October 4 th, 2012

2. The plan: Video clip of the day Product Design & Digital Communication Launching a product –Logo design –Magazine ad

3. Product Launch: Your Mission –In this project you will be challenged to develop a concept or re-promote an existing item so it can be sold by any ONE store at Dartmouth Cross. Pick a single store from Dartmouth Cross to capture a specific demographic and design a marketing campaign for your product around that. –The project will require completion of three separate activities:

4. Design a company Logo: Once you have determined what product or service you would like to offer create a company logo which will promote this product. Our overall goal is to create a full page magazine ad to promote your product.

8. To do: 1) Complete the market research phase of the product. (Yesterday’s worksheet) 2) Begin to create your company logo 3) Start developing a full-page advertisement for your product.