1. Fundamentals of Logo Design
Use this page if a subheading is needed.
What makes a good logo?

2. Fundamentals of Logo Design
5 Types of Logos
Brandmark
Wordmark
Lettermark
Combination Mark
Emblem
First lets look at the 5 different types of Logos.

3. Fundamentals of Logo Design
Brandmark
A Brandmark Symbol represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. Examples of a brandmark include shell, mercedes, apple.
These famous brandmark symbols require no text to be identified

4. Fundamentals of Logo Design
Wordmark
A Wordmark Is a uniquely styled font type that spells out the company or brand name. Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. Examples of a wordmark include facebook, sony, and Microsoft.
Class Interaction: What are other examples of Combination Marks? Take a second and look around online and share examples.
Others Google and Samsung.
Styled font type that spells out the company or brand name

5. Fundamentals of Logo Design
Lettermark
A Lettermark is exclusively typographic. The lettermark represents the company through the use of its initials or the brands first letter.
A Lettermark is if the initials or first letter can represent the company better than the full name. For example if the company's full name is too long or too hard to pronounce. IBM is a good example. International Business Machines.
Others HP and Honda.
Exclusively typographic

6. Fundamentals of Logo Design
Combination Mark
A Combination Mark is the combination of a symbol and a wordmark. The purpose of a combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. Mexicana Airlines is one example.
Class Interaction: What are other examples of Combination Marks? Take a second and look around online and share examples.
Examples Bank of America and Rip Curl;
Combination of a symbol and a wordmark

7. Fundamentals of Logo Design
Emblem
Emblem – An emblem logo encases the company name within the design. Most notable emblem logos include Harley Davidson, Others include UPS and NFL logos.
An emblem logo encases the company name within the design

8. Fundamentals of Logo Design
These are considered some of the best logos ever designed.
Class Interaction: What do they have in common?

9. Which logo do you like better?
Fundamentals of Logo Design
Which logo do you like better?
Class Interaction: Which logo do you like better irs or vero? Share your opinion now?
Class Interaction: Why did you pick that one?
The IRS logo is all black: a one-color logo is less memorable than one with at least two colors and their icon is too complex.
If you study the IRS' logo you will see a branch, scales, and an eagle shape (in the right side) that blends into the scales. Of course, someone else might look at this same logo and see something entirely different like a feather and a ghost. Too complex to make a great logo.

10. Fundamentals of Logo Design
The 5 principles to follow when designing a logo are:
1. Simple
2. Memorable
3. Timeless
4. Versatile
5. Relevant
1. Simple
2. Memorable
3. Timeless
4. Versatile
5. Relevant

11. Fundamentals of Logo Design
Simple
In order for a good logo design to take shape, we must take our concepts down to their simplest form. Simplicity is key and allows a logo to be easily recognized. Without simplicity, a logo cannot follow it’s other principles of memorability and versatility. Find an example of a logo that follows the Simple rule and send me the link.
Simplicity is key and allows a logo to be easily recognized

12. Fundamentals of Logo Design
Memorable
Class interaction: What logo is this?
Nikes curves and simplicity make it one of the most memorable logos of all time.
To build a lasting impression, a logo must be memorable. Complexity of design serves as a negative in a logo design, your logo will have only a few seconds to be absorbed by the average person. keep it simple.
To build a lasting impression, a logo must be memorable

13. Fundamentals of Logo Design
Timeless
Timeless refers to no particular point in time. Focus on building a strong concept for your logo and keep away from trends. As trends fade away, so will the logo. A timeless logo allows your client to enjoy it’s longevity, allowing your design to stay on board for the long-term. When designing a logo, remember to: - Build a strong concept - Stay away from trends - Design for the long-term
The Coca Cola logo has not changed since it’s debut in 1885
When designing a logo, remember to:
Build a strong concept
Stay away from trends
Design for the long-term

14. Fundamentals of Logo Design
Coca-Cola logo has stayed the same. Pepsi has changed many times.

15. Fundamentals of Logo Design
Versatile
Class interaction: Will this logo print well on a business card or a billboard? Can the concept be understood in 1 color?
Logos are marks and symbols that represent a business. As companies market themselves through various forms and mediums, they apply their logo to business cards, advertisements, folders and many more. When designing a logo, it is important to consider logo size equally on a business card as on a billboard. Can a logo be applied to various forms of size and color? Think about:
Printing in small and large sizes
Can the concept be understood in 1 color - Cost of printing multiple colors, Newspaper black and white
Design and present your logo concepts in only black and white. Then present a color version later.
Print your logo in a 1 inch square. Is it visible? Thin lines are likely to fade or disappear when printing in small sizes, think about this when drawing your initial sketches.

16. Fundamentals of Logo Design
Relevant
The Audi logo is appropriate for the company’s image.
Does your logo fit the purpose and identity of the company? A logo must portray the company it represents through the use of shape and form. A good rule to follow (not always though) is, smooth lines for a youthful company and straight lines for a structured company.
Have your logo fit the purpose and identity of the company

17. What is wrong with this logo?
Fundamentals of Logo Design
What is wrong with this logo?
Class interaction: What is wrong with this logo? Is it Simple, Memorable, Timeless, Versatile, Relevant?
Too complex. Cant read MIDWEST. Not versatile. This would not print well on bc.

18. Fundamentals of Logo Design
Use this page if a subheading is needed.
What makes a good logo?