1. Newsbrand Market Overview

2. The Newsbrands c c

3. OwnerDailiesSundays Associated Newspapers (Part of DMGT) Guardian News & Media Independent Print Ltd (Alexander Lebedev) (25% co-owned by DMGT) Trinity Mirror News UK Telegraph Media Group Northern & Shell Pearson PLC The Market

4. Tabloid/PopsMid-marketQuality * Not Newsworks stakeholders * * * * * *

5. The Market Paid ForFree * Not Newsworks stakeholders * * * * * *

6. Print

7. Sport 64,000 pages Source: NMR Oct 11- Sep 12 Engaging journalism across topics of interest Travel 8,000 pages Food & Drink 6,000 pages TV 35,000 pages

8. Over 200 supplements every week Covering a breadth of reader interests

9. Powerful brands that influence the nation 82% Believe that newspapers have “power and influence” over their readers Source: YouGov /Gorkana Survey June 2012

10. Campaigning for what’s important to readers

11. Marking major events Nelson Mandela

12. Print newsbrand readership timeline Source: IPA TouchPoints 5 Weekday and weekend