1. Will the Playlist kill radio in South Africa?

2. Contents The Playlist The Market Choice Radio Integration Conclusion

3. The Playlist Gadgets Digital

4. The Market Easily intrigued or bored Abundance of choice Content – Fresh – Trivial – Catchy – Relevant

5. Radio Radio is personal Affordable Caters to the illiterate Broadcasts in all 11 languages Communication is direct Back to back

6. Integration Radio must apply the playlist to draw audience to radio.

7. Conclusion Radio is far from death Socio Economic Issues Integration is the future Death of radio