2. The Big Talker FM The Big Talker FM Talk 103.9 & 106.3 WLTT Bryce Clark Amy Graham Adam Wade

3. Station Identification  Affiliated with Fox News  Owned by Sea-Comm Media, Inc.  Sea-Comm Media owns and operates  93.7 / 103.7 The Bone  103.9 and 106.3 The Big Talker FM  106.7 The PENGUIN  Affiliated with Fox News  Owned by Sea-Comm Media, Inc.  Sea-Comm Media owns and operates  93.7 / 103.7 The Bone  103.9 and 106.3 The Big Talker FM  106.7 The PENGUIN

4. Format  Format: Talk  Wilmington’s only Talk FM station!  Target Audience: Adult ages 30+

5. Vibe  Conversational  Political  Current events  Informational CConversational PPolitical CCurrent events IInformational

6. Website  www.The BIG TALKER FM.comThe BIG TALKER FM.com  www.The BIG TALKER FM.comThe BIG TALKER FM.com

7. Shows  The Morning Line with Marty & Dick  Doug Stephan Morning Show  Retirement Environment  Town Hall  Sunday Night Bible Forum  Dr. Daniel Show  Clark Howard Show  Sean Hannity Show  The Morning Line with Marty & Dick  Doug Stephan Morning Show  Retirement Environment  Town Hall  Sunday Night Bible Forum  Dr. Daniel Show  Clark Howard Show  Sean Hannity Show

8. Morning Drive Hour (Expressed in minutes)

9. Morning Drive Hour Facts Morning Line with Marty & Dick Local show Number of Callers: 6 Number of Contest: 2 Bias: none represented Topics Discussed: Politics in New Hanover County, Surrounding areas, and NC News Immigration

10. Mid-day Hour (Expressed in Minutes)

11. Mid-day Hour Facts Clark Howard Show Nationally syndicated show Number of callers: 4 Number of contest: 0 Bias: none represented Topics: Money, Debt Clark Smart Parents, Clark Smart Kids Reaffirmation Agreement--credit Internet/Technology

12. Drive Time Hour (Expressed in Minutes)

13. Drive Time Hour Facts  Sean Hannity Show Sean Hannity Show  Nationally syndicated show  Number of Callers: 7  Number of contest: 0  Bias: Republican & Religious  Sean Hannity Show Sean Hannity Show  Nationally syndicated show  Number of Callers: 7  Number of contest: 0  Bias: Republican & Religious  Topics  Immigration  Alec Baldwin  American Workers  Ted Turner  Values  Liberals  Power  News

14. Drive Time Facts Continued  Dr. Daniel Show  Local show  Number of Callers: 3  Number of Contest: 0  Bias: Slightly Religious  Dr. Daniel Show  Local show  Number of Callers: 3  Number of Contest: 0  Bias: Slightly Religious  Topics  Bird Flu vaccine  Cough Suppression  Back/Shoulder Spasms  Caffeine  Rectal Exams  Alcohol  Mental Illness

15. Totals (Expressed in Minutes)  National News: 9.5  Local News: 12  National Shows: 2  Local Shows: 2  Ads: 37.5  DJ Banter: 33  Discussion with Callers: 49  National News: 9.5  Local News: 12  National Shows: 2  Local Shows: 2  Ads: 37.5  DJ Banter: 33  Discussion with Callers: 49  Self Promotion: 16  Other Promotion: 3  Weather: 3  Traffic: 6.5  Sports:.5  Number of Callers: 20  Number of Contests: 2

16. Analysis  Expectations  More diverse topics  Larger demographic appeal  More creativity  Reality  Shows appeal to same aged demographic  Some shows are specific to beliefs  Other shows more listener based  Expectations  More diverse topics  Larger demographic appeal  More creativity  Reality  Shows appeal to same aged demographic  Some shows are specific to beliefs  Other shows more listener based

17. Comparison of Day-parts  In the morning drive there is more:  Local news  Traffic  Contest only announced in the am  Discussion with callers  More callers in the drive time  More bias found in the drive time  In the morning drive there is more:  Local news  Traffic  Contest only announced in the am  Discussion with callers  More callers in the drive time  More bias found in the drive time

18. Recommendations  More creativity with discussion topics  More contest to draw more demographics-- increase appeal  More national and international news  Shows that relate to younger audiences  More diversity in local advertisements  More creativity with discussion topics  More contest to draw more demographics-- increase appeal  More national and international news  Shows that relate to younger audiences  More diversity in local advertisements

19.  Local advertisement for The Big Talker Wilmington, NC -- Market Street