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Anaïs Lapierre Armen Gevorkian Sandra Ingelson Wendell.

Published byMelanie Parks Modified over 8 years ago

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Presentation on theme: "Anaïs Lapierre Armen Gevorkian Sandra Ingelson Wendell."— Presentation transcript:

1 Anaïs Lapierre Armen Gevorkian Sandra Ingelson Wendell

2 Online Shop Devoted to making a difference in the well being of children by developing wholesome, nutritionally superior and convenient snacks and beverages.

3 Aim & Purpose To Create A Transmedia Experience Expand Froose’s target market, increase market share and sales Promote healthy living and appropriate diets and nutrition for kids and making more parents aware of these issues Provide an educative and informative experience together with entertaining and interactive elements.

4 Core Story Milton the moose is a hero and loves helping kids Lives in a magical universe and goes on adventures Makes the world a happier place with his beverages, snack bags and kind heart It is educational, informative and entertaining Health and social issues Two layer story

5 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

6 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

7 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

8 StoryrobeMake a story with pictures and videos of Milton’s world Storytelling Tools & Interactive Elements

9 StoryrobeMake a story with pictures and videos of Milton’s world Comic LifeCreate comic strips of Milton’s adventures Storytelling Tools & Interactive Elements

10 Storytelling Tools & Interactive Elements StoryrobeMake a story with pictures and videos of Milton’s world Comic LifeCreate comic strips of Milton’s adventures NakshartExplore Milton’s universe

11 Storytelling Tools & Interactive Elements StoryrobeMake a story with pictures and videos of Milton’s world Comic LifeCreate comic strips of Milton’s adventures NakshartExplore Milton’s universe Pop-ups3D

12 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

13 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

14 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

15 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

16 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

17

18 Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

19 Target Audience & Why Will This Appeal To Them? Kids & Parents Interactive, educational, informative & entertaining Strengthen relationships Lots of visuals, colors and characters

20 Release & Testing Strategy

21 Promotion & Branding Strategies Public Relations

22 Promotion & Branding Strategies

23 Public Relations Release Event: Grab & Grow Promotion & Branding Strategies

24 Public Relations Release Event: Grab & Grow Let’s Move Promotion & Branding Strategies

25 Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Promotion & Branding Strategies

26 Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Schools Promotion & Branding Strategies

27 Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Schools Link between the interactive book series & products Promotion & Branding Strategies

28 Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Schools Link between the interactive book series & products Social Media Strategy Promotion & Branding Strategies

29 Funding Minimum start-up funding: $300,000 12 months: Sustainable margin 18 months: Breakeven

30 Funding * Please see Project Report for more information about different costs

31 Why This Project?

32 What’s in it for you?

33 Questions?

34 Thank you for your consideration! Anaïs Lapierre Armen Gevorkian Sandra Ingelson Wendell

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