1. False Advertising AL BENOLIEL

2. False Advertising  Have you ever seen an ad for a product but small print it has a bunch of exemptions?  If so that company is trying to trick you  This is false advertising  Here is the law  "Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities” (West's Encyclopedia of American Law).  Companies will try to trick customers into buying something by not giving complete facts  Many methods  Some legal  Some not

3. Methods  Bait and Switch  When a company advertises a product but only stocks a more expensive brand  Angel Dusting  When a product has a insignificant amount of an ingredient but advertises as if it had a lot  False Coloring  When a product has added color or a colored bag to make it look fresher

4. Responsibilities  Businesses  Must give all needed facts for a customer to make an informed decision  Must not lie to trick customers  Or hide info where no one looks  Consumers  Have to look for all important facts  Be reasonable  And not take everything literally

5. Torah Quote The following Pasuk clearly shows the Torah’s prohibition of taking advantage of people. Vayikra 19:14 לֹא תְקַלֵּל חֵרֵשׁ וְלִפְנֵי עִוֵּר לֹא תִתֵּן מִכְשֹׁל וְיָרֵאתָ מֵאֱלֹהֶיךָ אֲנִי יְהוָֹה : You shall not curse a deaf person. You shall not place a stumbling block before a blind person, and you shall fear your God. I am the Lord. We cannot use other people’s weaknesses against them or for ourselves.