1. CHPC/CHWA ADVOCACY

2. PROACTIVE & REACTIVE FOCAL ISSUES AND RESPONSE PROTOCOL

3. PROACTIVE ADVOCACY CHPC/CHWA FOCAL ISSUES

4. PROACTIVE: THE ISSUES Professional licensing Local WIB reforms Expedited allied health training Collaboration incentives Increasing diversity

5. PROACTIVE: CLS FOCUS Connected to priority of expedited allied health training Great sense of urgency Action steps: Media Advocacy (mid-late January 2012) Institutional Policy Advocacy (late January through March 2012) Legislative Policy Advocacy (TBD, possibly February and March 2012)

6. PROACTIVE: CLS MEDIA ADVOCACY Create greater awareness Demonstrate importance Showcase narratives that lead to action Quality of care Jobs

7. PROACTIVE: CHPC/CHWA ACTIONS Provide local examples, such as spokespeople including: Health care workers and administrators who can point to the need Educators who are training students and placing people in jobs Students who have experienced challenges Share data such as: Research demonstrating integral role of CLS Data showing number of CLS jobs available but going unfilled Serve as spokespeople and authors for: Local media outreach efforts Op-eds and letters to the editor Social media that creates an echo chamber

8. CONTACT INFORMATION Erin Hart, ehart@fenton.com 415.901.0111 Kevin Barnett, kevinpb@pacbell.net