1. ‘‘EPF LOGO CHANGE’’ subtitle

2. LOGO Current logo

3. subtitle EPF owns a logo but does not “boast” it No highlight neither automatic use of EPF’s identity No internal visual guidelines The logo No matching with other background than white Expensive to print out due many different colours Drab and snowy colours => insecurity No mirror of the organisation’s values Too naïve LOGO Current logo

4. subtitle EPF is the umbrella organisation of pan-European patient organisations active in the field of European public health and health advocacy Our vision is high quality, patient-centred, equitable healthcare for all patients throughout the European Union Our mission is to be the collective patients’ voice at EU level, manifesting the solidarity, power and unity of the EU patients’ movement, and to provide a strong and united patients’ voice to put patients at the centre of EU health policy and programmes. Values: Independent, inclusive, equitable, empowering patients, holistic, transparent, patient-centred, non-discriminatory LOGO About EPF

5. subtitle 2012, graphical transition towards a new identity Colourful for positivity Strong to show we are a reliable leader 2013 will celebrate the ten years of EPF LOGO 2012, a transition year

6. subtitle Still naïve Not creative enough and wrong concept Contrived: it attempted too hard to convey our values The objects were not linked to each other The umbrella concept does not work We cannot play with words « European Patient’s forum » is too long The « P » made the word « Patients » not readable It made the logo too wide horizontally → Lesson learned: no words, square shaped, simplicity, new concept LOGO Previous attempts

7. subtitle Be conceptual Convey our values, motives and objectives Be recognised, remembered and respected Indicate we are serious about being successful Show we are a reliable leadler for patients in the EU Last for the ten next years LOGO Future logo THE FUTURE LOGO SHOULD:

8. subtitle Simple logo Nice mix with the name Modern as reference to social networks Mirror of their values LOGO Future logo THE EXAMPLE OF BEUC:

9. THANK YOU FOR YOUR ATTENTION! More information: www.eu-patient.eu info@eu-patient.eu