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Published byRudolf Beasley Modified over 9 years ago
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142,000,000 Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+
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194,000,000 Source: RADAR 91 (December 2006) Daypart Usage Report / All Radio Stations / Average Daily Cume, Mon.-Fri., 24-hours / Persons 12+
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196,000,000 Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations / Average Daily Cume, Mon.-Fri., 24-hours / Persons 12+
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MobileWireless
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High Tech High Touch High ROI
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Explosion of new media Shifting consumer habits Melding of all media
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Media Mutation
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Consumers will find… Content they want Where they want it When they want it
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Radio?
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230,000,000 Reaches over… People every week Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+
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Reaches 30 million streaming listeners a week. Source: Arbitron Inc./Edison Media Research 2006 study “The Infinite Dial: Radio’s Digital Platforms”) HD Radio is available to 80% of the U.S. Source: HD Radio Aliance
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Radio
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Radio = Sponsored Audio Content
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Share Knowledge Drive Revenue Facilitate Consensus
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Share Knowledge Drive Revenue Facilitate Consensus
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Key Advertiser Focus
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Changed Experiences = Changed Perceptions
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Radio A New Case for
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93% Radio is Ubiquitous Weekly reach Source: RADAR 92 (March 2007) Daypart Usage Report / All Radio Stations Average Weekly Cume, Mon.-Sun., 24-hours / Persons12+
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86% Radio is Relevant TSL retention since 1996 Source: Arbitron Summer 1996-Summer 2006 TSL (based on # of quarter hours) – Persons 12+ Mon.-Sun., 6 a.m.-Midnight, Total U.S., Continuously Measured Markets.
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2007 Projected Media Time 41 days of listening Source: U.S. Census Bureau, Statistical Abstract of the United States: 2007, December 2006 Radio NewspaperInternet
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92% Radio is Receptive Retention of lead-in audience during breaks Source: “What Happens When the Spots Come On,” by Arbitron, Media Monitors, & Coleman Research, 2006
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Reach Relevance Receptivity A New Case for Radio
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Audio + Visual
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Audio Engages
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Radio’s Growth Opportunity Share of Media Consumption by Consumer Source: Veronis Suhler Stevenson, Communications Industry Forecast, 2006-2010
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Radio’s Growth Opportunity Share of Advertiser Investment Source: Universal McCann, Insider’s Report, December 2006
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Radio’s Growth Opportunity 29% Consumer Time Source: Veronis Suhler Stevenson, Communications Industry Forecast, 2006-2010 and Universal McCann, Insider’s Report, December 2006 I 7% Advertiser Investment
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