1. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com SEO Best Practices for Bloggers

2. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Optimizing Your Blog  Rejig your internal hierarchical linking structure –Tag clouds & tag pages (e.g. UltimateTagWarrior plugin) –Related Posts (e.g. Contextual Related Posts plugin) –Top 10 posts –Next & Previous posts  Build inbound links –Add Technorati tags to your posts (must claim your blog first) –Get onto bloggers’ blogrolls –Trackbacks & comments won’t help with link gain

3. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com

4. Tags point to Technorati tag pages Tags point to internal tag pages

5. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com A tag page

6. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com

8. Optimizing Your Blog  Title tags –Blog name at the end of the title, not at the beginning –Tag name should go in title on a tag page –Customize with additional keywords for display only on your home page –Override title tags w/ custom one (“SEO Title Tag” plugin)  URLs –Rewrite to contain keywords, hyphens not underscores –301 redirect from yourblog.com to www.yourblog.com –Maintain legacy URLs even after switching blog platforms

9. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com “SEO Title Tag” plugin for WordPress  Free & open source  Allows you to override the title tag with a custom one on any post, static page, tag page, category page, etc.  Can even define a custom title on ANY url  Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname  Puts the tag in the title of (UltimateTagWarrior) tag pages  Can use category’s description as the title on category pages  Has a Mass Edit admin and an Options page to change settings  Download at www.netconcepts.com/seo-title-tag-plugin/

10. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com

17. Great name for the blog!

18. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com

19. Optimizing Your Blog  Anchor text –Make the post’s title a link to the permalink page –Use Neat-o tool (webuildpages.com/neat-o) to look for opportunities to request revisions to anchor text on inbound links –Internally link back to old, relevant posts within the body of a blog post. Don’t use “here” or “previously” etc. as the anchor text!  Heading tags –category name on category page –Yes for post titles, no for dates!

20. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Post title is anchor text. “Permalink” is yucky anchor text!

21. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Optimizing Your Blog  “Sticky” posts –Always appear at the top of the page –A way to add keyword-rich intro copy to a category page or tag page –e.g. Adhesive plugin  Author profile pages & author links (for group blogs)

22. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Sticky post

23. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Author profile

24. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Optimizing Your Blog  Emphasis tags within posts (bold, strong, etc.)  Rel=Nofollow –All links in trackbacks, comments, and in posts where you don’t vouch for the site –Where the link would be reciprocal  Pings –Lets the feed search engines know you’ve updated –pingomatic.com, pingoat.com, pings.ws, feedshot.com

25. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Blog SEO  It’s child’s play! My daughter, SEO-in-training

26. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com

27. #10 for “neopet cheats” within 2 weeks, and with only 1 link!

28. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com

29. Now #5 for “neopets” $25-$50/day in AdSense revenue

30. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Optimizing Your Feeds  Full text, not summaries  20 or MORE items (not just 10)  Multiple feeds (by category, latest comments, comments by post)  Keyword-rich item  Your brand name in the item  Your most important keyword in the site container  Compelling site  Don’t put tracking codes into the URLs (e.g. &source=rss)  An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines

31. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com

36. Thank You!  For an ebook on Google power searching, SEO checklists & worksheets, and audio recording, executive summary & transcript of thought leaders teleconferences on SEO & blogging, drop me your business card or e-mail your request to seo@netconcepts.com  To contact me: stephan@netconcepts.com  Download the Powerpoint from –http://www.netconcepts.com/learn/seo-for-bloggers.ppt