1. Describe in detail how the following ads achieve their effect (use at least 3 sentences & 3 adj.) How does the image relate to the product or service that is advertised? To what extent does the image work in conjunction with the verbal text?

2. Benetton (clothing)

4. Rx laughter (uplifting entertainment)

5. Charity water (clean water)

6. BMW (cars)

7. D & G (fashion house)

8. Sony playstation (video game console)

9. Cordaid (relief organization)

10. American Apparel (clothing)

11. WMF (tableware)

12. The body shop (cosmetics)

13. God of war (videogame)

14. What can be the effects of unintended “accompanying discourse” in the following ads?