1. INTELLECTUAL PROPERTY & PRODUCT PROTECTION Chapter # 7

2. Product Protection  Protecting the Start-up Business  Patens  Trademarks  Copyrights

3. How to protect Start-up Business  Filing for legal protection and grant of Patents in Pakistan  Intellectual Property Organization of Pakistan (IPO). URL: www.Ipo.gov.pk  The Patent Registrar Office  The Trademark Registrar Office  The copyright Registrar Office

4. What to Protect?  Patent ------------------ Inventions  Trademarks ----------- Business name, brand names, brand marks, logos etc  Copyrights -------------Creative works like

5. Patent  A patent is a grant of property rights by the government to an inventor.  Issued through IPO Pakistan.  Most common is Utility Patent.  Patents are exclusive rights that can be transferred, sold, willed, licensed or used as valuable assets.

6. Conditions for Patent  Anything that is patentable must be:  New  Useful

7. What can be Patented  Processes  Machines  Manufactures  Composition of matter

8. Types of Patents  Utility Patent  Design Patent  Plant Patent

9. Patent Application Process  Document Disclosure  Patent Search  Patent Application Filing  Patent Examination  Patent Grant

10. Trademark & Service mark  Any word, name, symbol, distinguishing device or any combination adopted and used by a manufacturer or merchant to identify its goods and distinguish them from others.

11. Trademark & service mark  Service mark can be a name, wording used in advertising or unique lettering that creates a distinctive service concept.  Service marks are used for services as well as for company names, corporate slogans and abbreviations.  Trademarks must be used on commercially on a continuous basis.  Granted for 20 years period. 

12. Filling for a Trademark  Written Application  Drawings  Specimen  Trademarks examination  Trademark issue

13. Copyrights  Copyright protects intellectual property for the life of the originator plus 50 years.  It extends protection to authors, writers, composers and artists.  It protects “forms of expression” not the subject matter.  Visual material under copyright protection are photographs, paintings, sculpture, poems, articles, stories, books, sound recordings, motion pictures, audiovisual works, microfilms, chorographic works.

14. Obtaining a Copyright  Declaration  Application  Copyright Issue