Presentation is loading. Please wait.

Presentation is loading. Please wait.

Customer v. Consumer & Utilities

Similar presentations


Presentation on theme: "Customer v. Consumer & Utilities"— Presentation transcript:

1 Customer v. Consumer & Utilities
Introduction to Business & Marketing

2 Customer v. Consumer Customer: “someone who buys the product”
Consumer: “someone who uses the product”

3 Utility Utility: “adds value”
Want a product to be something we can use and get some usefulness out of

4 Form Utility Form utility: “involves changing raw materials or putting parts together to make them more useful” EXAMPLES: tree – wood – paper OR tree – wood – furniture assembling various fabrics together into a garment you can wear versions for different operating systems (Mac, Windows)

5 Location, location, location!
Place Utility Place utility: “involves having a product where customers can easily buy it” Location, location, location! EXAMPLE: having fruits & veggies at the grocery store

6 Time Utility Time utility: “involves having a product available at a certain time of year or a convenient time of day” EXAMPLES: Target selling Halloween candy in preparation for October 31st Wait time at fast-food restaurant

7 Possession Utility Possession utility: “involves making it easier for a customer to buy/own a product” Having a variety of easy payment methods Cash, debit, credit, loans, PayPal EXAMPLE: Carmax extends a 5-year loan to a customer with a $1,500 down payment.

8 Information Utility Information utility: “involves communication with the consumer” Salesperson is used EXAMPLE: The sales associate at Nordstrom educates the customer on the benefits of buying TOMS by using the in- store display.

9 Vocab. Notebook – cont. VOCAB TERM DEFINITION PHOTO 15. Customer someone who buys the product You will draw a photo of something that helps you remember this term – keep it simple! Vocabulary Terms: 15. Customer 16. Consumer 17. Utility 18. Form utility 19. Place utility 20. Time utility 21. Possession utility 22. Information utility


Download ppt "Customer v. Consumer & Utilities"

Similar presentations


Ads by Google