1. Swat Recruiting - All rights reserved. A Guide for recruiters wanting to utilize the vast resources LinkedIn offers to the recruiting community. By Mark E. Berger, CPC, CIR Swat Recruiting LinkedIn For Recruiters

2. Swat Recruiting - All rights reserved. What is LinkedIn? It’s an online business network of over 35 million professionals worldwide representing over 150 industries Millions of new users each month When you join you create a professional profile. This profile allows you to find and be found by colleagues, clients, potential candidates, and partners. You continue to grow your network by inviting trusted contacts to link to you, then in turn you are linked to their networks.

3. Swat Recruiting - All rights reserved. Branding? You profile is about YOU, not your company It’s not who always who you know, but also who knows you Builds name recognition Increased visibility Improves influence and effectiveness internally and externally

4. Swat Recruiting - All rights reserved. Anatomy of a Network 1 st Degree/1 st Level Connections – Theoretically, these are the people you know. They have invited you or you have invited them to connect directly. 2 nd Degree/2 nd Level Connections – These are friends of your friends. You may not know them but have easy access to them through your first level connections. 3 rd Degree/3 rd Level Connections – Typically, you do not know this group although it will be your largest group of connections. Groups, Also Viewed, Recommendations, Interests, Associations

5. Swat Recruiting - All rights reserved. My Network - 663

6. Swat Recruiting - All rights reserved. My Network – 2539 (+1876 – 8,481,200)

7. Swat Recruiting - All rights reserved. Find Contacts using Advanced Search

8. Swat Recruiting - All rights reserved. Profile Anatomy Name Title Geography Summary Background

9. Swat Recruiting - All rights reserved. Advanced Search Screen

10. Swat Recruiting - All rights reserved. Advanced Search Features

11. Swat Recruiting - All rights reserved. Search Tips Utilize more generic title keywords than skills keywords Use Booleans (AND’s, OR’s, -’s) Search using specific company names Use filters for – Geographic locations – Industries – Interested in “career opportunities” – Searching within your groups – People who joined recently

12. Swat Recruiting - All rights reserved. Let’s Run a Search title - ("pediatric physician" OR pediatrician) "medical director"

13. Swat Recruiting - All rights reserved. Search Results - 26

14. Swat Recruiting - All rights reserved. Filter by Location title – oncologist within 100 miles of 60607

15. Swat Recruiting - All rights reserved. Location Filter Results - 14

16. Swat Recruiting - All rights reserved. Company Search company – “Beverly Hills Body” title - surgeon

17. Swat Recruiting - All rights reserved. Company Search Results - 2

18. Swat Recruiting - All rights reserved. Search within Groups Use Advanced Search Click on a particular group Add company names and/or titles

19. Swat Recruiting - All rights reserved. Physician/Medical Groups

20. Swat Recruiting - All rights reserved. 20 View First Level Connections view profile – click connections

21. Swat Recruiting - All rights reserved. Recommendations

22. Also Viewed?

23. Swat Recruiting - All rights reserved. Associations & Interests

24. Swat Recruiting - All rights reserved. What Are You Working On?

25. Swat Recruiting - All rights reserved. Find Contacts using Google (site) Search

26. Swat Recruiting - All rights reserved. Using the Site Search site:linkedin.com ("pediatric physician" OR pediatrician) "medical director“ -inurl:directory 69 results vs. 26 results

27. Swat Recruiting - All rights reserved. Using the Site Search site:linkedin.com oncologist (physician OR doctor) "greater chicago" inurl:pub -inurl:directory 73 results vs. 14 results

28. Swat Recruiting - All rights reserved. Making Contact

29. Swat Recruiting - All rights reserved. LinkedIn Profile Omar L. Hamada, MD

30. Swat Recruiting - All rights reserved. LinkedIn Link www.omarhamada.com

31. Swat Recruiting - All rights reserved. Google the Name "Omar L. Hamada" (contact OR email OR phone OR telephone)

32. Swat Recruiting - All rights reserved. Try ZoomInfo.com

33. Swat Recruiting - All rights reserved. Try Zabasearch.com

34. Swat Recruiting - All rights reserved. Let People Find You

35. Swat Recruiting - All rights reserved. Maximize Your Profile Add all your employers, schools, degrees, certificates, associations, groups and interests to your profile Be brief in your descriptions, but add all! Use the “What are you working on?” feature Offer/solicit Recommendations Add all your email addresses new or old Join groups or start your own State your goals in the summary section

36. Swat Recruiting - All rights reserved. Complete Your Profile Get a “friendly” LinkedIn URL (Account & Settings / Public Profile) Publish your full public web profile Work towards 100% “profile completeness” Use Web Links (Additional Info section)

37. Swat Recruiting - All rights reserved. Take Steps to Grow Your Network

38. Swat Recruiting - All rights reserved. Growing Your Network Search LinkedIn for colleagues and classmates Find open connectors on LinkedIn: – LIONS LIONS – MLPF MLPF – TopLinked TopLinked – MyLinkWiki MyLinkWiki – Open Link Open Link Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and OutlookWebmail Outlook Use “Discover your contacts” at least once a month

39. Swat Recruiting - All rights reserved. What Top Recruiters do on LinkedIn Use AND, OR and – when searching Search by company name and job title Search by “joined since last login” for freshness Connect with the top-linked people Use personalized invitations. Include your LinkedIn profile in your emails!

40. Swat Recruiting - All rights reserved. Web 2.0 Using the Internet for Sourcing and Professional Branding.

41. Swat Recruiting - All rights reserved. Physicians on MySpace site:myspace.com inurl:profile “plastic surgeon” “, MD”

42. Swat Recruiting - All rights reserved. Physicians on Twitter site:twitter.com "plastic surgeon" md

43. Swat Recruiting - All rights reserved. Physicians on Plaxo site:plaxo.com "plastic surgeon"

44. Swat Recruiting - All rights reserved. Your Profile Your Profile is your Brand

45. Swat Recruiting - All rights reserved. My Profile

46. Swat Recruiting - All rights reserved. Profile Tips Offer information that the people you are trying to reach out to will search for. Link up to your website, blogs, or other external sites you can think of. Be clear about the products and services that you offer. Keep your content updated. Make use of your calendar. Promote your profile in your email signature line.

47. Swat Recruiting - All rights reserved. Contact Mark Berger CPC, CIR Owner, Swat Recruiting 314/962-7515 mark@swatrecruiting.com Invite me to your network! http://www.linkedin.com/in/meberger http://www.linkedin.com/in/meberger via mark@swatrecruiting.com mark@swatrecruiting.com