1. WEBSITE CASE STUDY A STUDY IN SEO TECHNIQUES Supplied by Mark Tansey Sunrise Golf Group Contact: mtansey@sunrisegolfgroup.com mtansey@sunrisegolfgroup.com for more info.

2. BACKGROUND  The site involved is a multiple course website representing 6 properties in a Southern Nevada market  This site was redesigned with Search Engine Optimization (SEO) at the forefront - (meta tags, work optimization, links,...).  External SEO efforts such as those articulated in the Fall 2006 Unwinding the Web article were also involved.  It involved many of the strategies listed in the article.

4. INTERNET BOOKINGS AND TRAFFIC DATA SHEET* YearUnique VisitsRoundsADR (w/out Cart Fees) Revenue 2001 62,882875 $ 105.28 $ 92,122.00 2002 238,54912723 $ 106.05 $ 1,349,274.00 2003 275,62215482 $ 116.18 $ 1,798,623.00 2004 323,48719976 $ 122.17 $ 2,440,371.00 2005 341,74922922 $ 135.67 $ 3,109,762.00 2006 YTD 308,73319117 $ 137.09 $ 2,620,823.00 *Anonymous case study of a website representing 6 golf properties in the Southern Nevada market.