1. Carlo Santoro| carlo.santoro@unife.it Unife International: a website into the website Ferrara, 10/06/2014 Focus Group A International Communication

2. Unife International: a website into the website Unife International: a website into the website The project The Vice Rector for International policies in cooperation with the International Mobility and Education Office, the Communication Office and some researchers of the TekneHub of the University of Ferrara have developed a webpage entirely in English that had to be both a guide through the University and the City of Ferrara but also an advertisement to attract new students.

3. The very first step was to determine the target group that would have visited the website: Age: 18-35Age: 18-35 Nationality: both EU and non-EU countriesNationality: both EU and non-EU countries Gender: male and femaleGender: male and female Unife International: a website into the website Unife International: a website into the website Target group

4. Unife International: a website into the website Unife International: a website into the website Competitors

5. Unife International: a website into the website Unife International: a website into the website The structure

6. Unife International: a website into the website Unife International: a website into the website Logo Unife

8. Unife International: a website into the website Unife International: a website into the website The website

14. Unife International: a website into the website Unife International: a website into the website pros and cons