1. #MozCon Richard Baxter REALLY TARGETED OUTREACH

2. "Hey, we need to get some links!"

3. "Let's do some outreach!"

4. Credit: http://www.flickr.com/photos/leonahobbs/ AT FIRST I WAS LIKE

5. Credit: http://www.flickr.com/photos/doublebug/ THEN I WAS LIKE

6. Credit: http://www.flickr.com/photos/remcat/ AND NOW I’M JUST

8. I STARTED WITH GOOGLE

9. Let's do some marketing…

10. I want to find out where my target market is

11. I want to find out what they're sharing

12. I want to know who to contact

13. Option 1: Google "write for us” + marketing (or whatever)

18. Take option 1: You understand nothing.

19. Option 2: Collect data + analyze + be smart

26. Beautiful websites

27. Still not convinced?

29. You took option 2: You understand everything.

30. There's a better way – and it doesn't involve Google.

31. Who are you targeting? Identify influencer intersect What Are those people sharing? Be there Really targeted outreach

33. Social sites shared by people interested in snowboarding

34. Want to know how to do it?

35. You need these 3 tools:

36. #MozCon Get TAGS v5

37. #MozCon And the rest:

38. Credit: http://www.flickr.com/photos/wundoroo/ FETCH!

39. #MozCon Authorize the app

40. #MozCon You get a window like this…

41. #MozCon Then get a Twitter OAuth Consumer Key: GO TO: https://dev.twitter.com/apps/new

42. Find your audience

43. #MozCon

44. Grab Their Shared Links with Advanced Twitter Search: filter:links from:richardbaxter OR from:randfish OR from:wilreynolds

45. Construct the search query, fast: http://bit.ly/followerwonkfetcher

46. #MozCon

47. Paste your query into TAGs Then, click run!

48. #MozCon If it worked, it’ll look bad ass:

49. #MozCon TIP: Create profiles for every target group

50. Credit: http://www.flickr.com/photos/backinthepack/ OK am listening

51. #MozCon Here’s your next template: bit.ly/mozcontemplate

53. #MozCon

56. Make the data actionable

57. #MozCon Ta Da! Data… Tweet Entity Data User Followers Shared URL Domain Author Social stuff

58. #MozCon

59. Pull through tweets, user + entity data =OFFSET (INDIRECT("'Twitter Archive'!“ & ADDRESS(6,COLUMN()+3,4)),ROW()-2,0,1,1)

60. #MozCon =RegexpFind (G25, "( https?:\/\/)?([\da-z\.-]+)\.([a-z\.]{2,6})([\/\w \.-]*)*\/? ") Extract the shared URL

61. #MozCon Scrape the author name =XPathOnUrl ( [Unshortened_URL],"//a[@rel='author']“ )

62. #MozCon Get the contact details use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api

63. I actually did some outreach with this data

70. And that, is really targeted. Enjoy the rest of #MozCon!

71. #MozCon