1. Jock To Scholar Toshina Jessamy 11 th Grade Age: 16

2. Business Profile A tutoring service provided for inner-city youth but targets the student athlete who doesn't have the resources to exceed to the next level which is going to college to play their sport. I will provide them with the tutoring they need and consult with them on the recruiting process and specifics for various division schools. Type of Business :  Service  Customer will be satisfied that they have college opportunities and have excelled in their high school education with the help and support of the program. Legal Structure :  Sole Proprietorship—I possess the knowledge to get the job done right when educating the student athlete 1

3. Opportunity Opportunities  No other tutoring service provides academic support and assistance with the recruiting process  Inner-city youth do not have the proper resources to proceed to the next level in education and athletics  Changes in NCAA rules makes it harder for inner-city student athletes to advance Qualifications  8 years of experience as a student athlete  Bilingual (English & Spanish)  Well educated in knowing the qualifications of being a division 1, 2,or 3 student athlete 2

4. Consumer Profile By Location Hartford, CT and surrounding areas By Population Student Athlete males and females ages 13 to 19 By Personality/Behavior High school athletes who need assistance to maintain/improve grades and also wants to be recruited By Income middle income households 3

5. Competition Competitive Advantage More convenient location for Hartford student athletes Give a flat rate charge CompetitorpriceQuality Greatest Strength Greatest Weakness Kumon math and reading center $250/Two sessions Good Use of placement test Only open two days a week Sylvan learning center $100/session GoodOn-line supportNo at home private tutor College Nannies & Tutors $450+/4 sessions Excellent Provide baby- sitting service and tutoring Only 2 franchises in CT and not located in the city 4

6. Marketing Mix Price:  More affordable price than the leading competitors with the goal to get the student athletes grades or SAT scores up so they can go to college Place:  Hartford,CT and surrounding areas Product:  Friendly education/recruiting assistance Promotion:  Business cards, brochures, flyers, internet (website/social networking sites) 5

7. Marketing Plan PhaseMethodDescriptionCost Awareness Business cards Brochures Flyers Internet / social networking Handed to student athletes after high school sporting events, contains website for social networking $115.58 Purchase Friendly affordable tutoring/recruiting service Offer payment plans, provide excellent customer service and invaluable information Free Retention Free tutoring session if you refer a friend. Helps tutor and student athletes build a connection and establish long term relationships $16.50 (30% off 1 st 2 hrs.) 6

8. Cost of Materials/Direct Labor Definition of One Unit 2 hrs of Tutoring 3 days a week (plus recruiting consultation) Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $8.25 6 hrs $49.50 Total Direct Labor Per Unit $49.50 Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit0.00 Variable Costs Per Unit (gas)$3.00 Cost of Sales Per Unit$52.50 8

9. Economics of 1 Unit Definition of One Unit2 hrs of Tutoring 3 days a week (plus recruiting consultation) Selling Price per Unit $200.00 Direct Labor Per Unit $49.50 Materials Per Unit $0.00 Total COGS Per Unit $49.50 Variable Costs Per Unit $3.00 Total Cost of Sales $52.50 Gross Profit Per Unit $147.50 9

10. Time Management Plan Business Schedule for a Typical Week Entrepreneurship21 hrs School Hours44 hrs Sleep56 hrs Free-Time Hours47 hrs 10

11. Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend $50.00 Advertising $58.85 Rent/ Utilities $10.00 Depreciation $8.80 Utilities $40.00 Total Monthly Fixed Costs $167.65 11

12. Monthly Sales Projections MonthUnits Sold January2 February2 March3 April3 May3 June4 July4 August5 September4 October3 November3 December3 Total = 39 Monthly Break- Even Units 2 13

13. Selling Price Per Unit $200.00 # of Units Sold 39 Total Sales $7,800.00 Total COGS $1,930.50 Other Variable Costs $117.00 Total Variable Costs$2,047.50 Gross Profit$5,752.50 USAIIRD (Yearly)$2,011.80 Other Costs/Unforeseen$1,000.00 Total Fixed Costs$3,011.80 Profit before Taxes$2,740.70 Less Estimated Taxes @25%$685.18 Net Profit$2,055.52 Projected Yearly Income Statement 14

14. Return on Investment Return on Sales (ROS) 26% For every $1 dollar of sales, my business earned : $0.26 17 (ROI) 270% For every $1 dollar invested, my business earned : $2.70

15. Start-up Investment Entrepreneurial hours needed for start-up Wage I pay myself Total start-up time investment 40 hrs $8.25$120.00 ItemWhere I will buy this?Cost of Item 3 SAT prep booksBarnes & Noble $38.58 250 Business CardsVistaprint.com $58.85 LaptopWal-martAlready owned Cell PhoneWal-mart $40.00 CASH RESERVE covering 3 months of fixed costs $ 502.95 Estimated TOTAL START-UP INVESTMENT $760.38 15

16. Financing Strategy for Total Start-up Investment Total: $760.38 Source Amount Debt EquityGift Personal Savings $380.19 X Relatives/Friends $380.19 X 18

17. Social Responsibility Plan Jock To Scholar will partner up with the Wilson-Gray YMCA Youth and Family Center in Hartford and will host a 1 week summer camp. Consumers will be aware of this on the Jock to Scholar brochures and business cards. 17

18. Business & Educational Goals Business - Hire two employees by the end of the second year of business - Hope to expand tutoring/recruiting services and open 2 new locations by the end of the fifth year  Educational - Graduate from high school and attend Southern Connecticut State University and play basketball - Graduate from college with a bachelors degree in Athletic Training 18

19. At Jock to Scholar we believe in turning your Average Athlete into a Student Athlete. Thank you for your consideration of Jock to Scholar Website coming soon 19