1. LOGO Planning Division Monthly Report December, 2012 Ken Hung 28 Dec. 2012 1

2. Review and Prospect of Market 2012 Main Project of Planning Div. Target & Strategy of 2013 Agenda 2

3. Group 1 Prudential25% (906B) Prudential 25% (906B) Bao Viet 24% (871B) Group 1 Prudential25% (906B) Prudential 25% (906B) Bao Viet 24% (871B) Group 2 Manulife 13.4% (485B) Dai-ichi 11.2% (404B) AIA 9.4% (341B) ACE 8.4% (303B) Group 2 Manulife 13.4% (485B) Dai-ichi 11.2% (404B) AIA 9.4% (341B) ACE 8.4% (303B) Group 3 Korea 3.1% (111B) G. Eastern 1.8% (65B) prevoir 1.1% (41B) Cathay 1.1% (39B) Other 4 insures 1.6% (57B) Group 3 Korea 3.1% (111B) G. Eastern 1.8% (65B) prevoir 1.1% (41B) Cathay 1.1% (39B) Other 4 insures 1.6% (57B) Performance of the Competitors 2012 Q1~Q3 FYP We still have a lot of space to increase our FYP 3

4. We change our agent strategy  Quality is more important Agents # Performance of the Competitors Unit: thousand Monthly average productivity of fulltime 4

5. GDP Growth Economic Environment Data source: Bloomberg, World bank Economic will increase in 2013, and Vietnam is better and more stable than some Asia countries. 6.3 6.2 5.0 5

6. GDP per Capita Inflation Rate Economic Environment Data source: Bloomberg, World bank Income gradually increase, Inflation is under control !  It is good sign for insurer 6

7. Diversify customer demand Completed laws Government keep modifying and completing insurance business laws Life Insurance Environment New company join 20092010201120122013 1011131415  Insurer # Government and market gradually keep an eye on variety products and business channels 7

8. Challenges of 2013 [Image Info] www.wizdata,co,kr Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use. Keen competition Interest rate coming down Doing business in conformity with laws -Reprising old product -Returns on investment down Sale and recruitment are going to be tough tough Ex : LOMA course IA course rules 8

9. Review and Prospect of Market 2012 Main Project of Planning Div. Target & Strategy of 2013 Agenda 9

10. 2009201020112012(e) Case0.70.60.40.6 Premium2.43.32.83.5 Performance of 2012 2012 Cathay  Although FYP & Agent number ， our productivity begin to Unit: thousand Monthly average productivity of fulltime 10

11. New Compensation Scheme High professional High service High productivity ► Guide agent transfer to Full time system by new Compensation scheme Morning meeting + Attendance Activity management Assessment 11

12. Women demand Investment need Simple life insurance Protection request focus on women demand (Feminine specific surgery benefit, Full moon benefit…) simple and convenient product low budget protection & investment double accidental benefit critical illness protection accidental protection Satisfy various customer demand Product Design

13. Critical Illness High Accidental Cathay Advanced Lady Endowment Investment Women Simple Others Cathay Universal Life Cathay Simple Endowment 2012 Major Product Design 13

14. Concept Ability Promotion understand product & determine target customer provide sale tools train sale skills short time incentive program Product Promotion Agent need to master 3 steps in order to sell product well  but training has not systematized yet 14

15. Product Promotion Improve our sales tools & Promote product system Education Material Trace & Feedback Sales Tools Seminar &Training 15

16. Title Launch the 1 st Reinstatement promotion campaign  Apply Policy replacement method  Monitor change of surrender value Policy Quality Improvement  Regular analyze change of persistency  Supervise agent self- purchased cases Surrender Reinstatement Persistency Quantity is good Quality is more important 16

17. Review and Prospect of Market 2012 Main Project of Planning Div. Target & Strategy of 2013 Agenda 17

18. 2013 Target and Strategy Core Value Trustworthy Thành tín Accountable Trách nhiệm Innovative Sáng tạo  Pay attention on credit  Keep promises  Bear the responsibility  Proactive  Team cooperation  Willing to accept new ideas  Make the individual and the company better

19. 0.97%4,96253,470 2013 Target and Strategy Organization adjustment Breed Pre- manager Strengthen training relation Optimize training material E- Learning FYP PFYP Agent # Market Share 62,357 Annual Target Annual Target Product strategyTrainingAgency System Strengthen training relation Optimize training material E-Learning Stepping stone product Strategy product Distinguished product Full time & Professional  Activity management  Target management 19

20. 2013 2012 set up basic process construct initial stage working system enhance quality of basic process stretch & optimize more works receive feedback and improve 2013 Strategy of Planning Strategy of Planning Div. 20

21. 21 Agency System CompanyOperation ProductDesign  Create Demand  Product Promotion Strategy of Planning Div.  Ability Improvement  Activity Management  Integrate Resource  Simplify Process  Easy to sell  Establish project team in each branch  Professional agent system  Regular monitor report  Integrate training system  Simplify UW process