1. EXPANSION OF THE CULTURAL SECTOR SEEKING THE ECONOMIC DEVELOPMENT OF THE REGION Ingrida Tatarūnė Deputy head of the Planning and Finance department of the administration of Zarasai district municipality

2. Precondition of regional development The growth of investment attractiveness of the region determined by „The set of competitive advantages”

3. Great Britain’s experience of social-economic development of regions – expansion of creative industries (CI) In 1981-1991 increase in number of people working in cultural sector, 34%, total number of people working in cultural sector – 2,4% Indicator of the growth of creative industries reached 7,5% per year and was the highest among all economic industries.

4. EXAMPLES OF CI architecture, crafts, entertainers’ arts, design, interactive computer programmes, market of art and antique values, music, cinema and video production, publishing, television and radio, software and computer services, advertising

5. Potential directions of expansion of creative activities CI in Zarasai district Crafts Entertainers’ arts Events Unconventional museums

6. Events Problems: No unified organization system of events Too few events during the cold period of year Majority of events are non- commercial

7. Events Possibilities Coordinate timetable of events and promote them together Increase duration of events Apply bigger spaces, look for nonstandard spaces

8. Crafts Problems: No associated structure to take care of distribution of craftsmen’s production. Too few exposition spaces - crafts are represented inadequately Inadequate cooperation among craftsmen themselves

9. Crafts Possibilities: To create structure and selling network To create exposition spaces To support creation of open workshops

10. Uncoventional museums Problems: Uneven territorial distribution of museums Conditional attractiveness for users – visitors are rarely involved, interested.

11. Unconventional museums Possibilities: Promote and support establishment of museums Ensure supply of information about museums and their environment – encourage cooperation

12. Flow of tourists grows Spectrum of services for tourists increases (CI) Incomes of region from additional services grow Trade of crafts grows (CI) Supply of events, (CI) number of museums (keeps a tourist longer in the region) Investments into tourism sector grow Image of the region improves Number of accommodation services (countryside tourism) icrease CI model of economic integration

13. Thank you for attention!!! Ingrida Tatarūnė Deputy head of the Planning and Finance department of the administration of Zarasai district municipality El.p.ingrida.tatarune@zarasai.lt Tel.:+37038537191 Fax.:+37038537172