1. Social Media for School Leaders October 14, 2015 Walt Kozlowski

2. Session Objectives Participants will: learn how to choose the social media platforms that will meet their needs. be given strategies to maximize the time they invest in social media. will share ideas on how they can use social media to help them in their jobs.

3. Goals School Promote upcoming events Peek into classrooms/school Increase communication Engage stakeholders Model positive behavior Tell our story Personal/Professional Learn Share resources Share ideas Share personal reflections Model positive behavior

5. Audience Parents Students Current staff External stakeholders Strategy At least 1 text per day Pictures Links Features Simple visuals

6. Audience Parents Former students Former staff Strategy 2 posts per day Features Throw Back Thursday

7. Audience Students Parents Strategy Mostly fun Ideas Humorous captions Mystery photos

8. Audience Undefined Strategy Undefined Ideas Messages to parents Announcements Student projects

9. Reminders: Permission for student photos Tags to give credit Dealing with negativity

12. Making Connections

13. Education Chats: https://sites.google.com/site/twittereducationchats/education- chat-calendar https://sites.google.com/site/twittereducationchats/education- chat-calendar