1. WEEKS OF 2.23-3.6

2. ETHOS, PATHOS, LOGOS  Ethos – ethical appeal, means to convince an audience of the author’s credibility or character.  choosing language that is appropriate for the audience and topic  making yourself sound fair or unbiased  introducing your expertise or pedigree  Pathos – emotional appeal, means to persuade an audience by appealing to their emotions.  using meaningful language,  emotional tone, emotion evoking examples, stories of emotional events  implied meanings.

3.  Logos – appeal to logic, means to convince an audience by use of logic or reason.  using advanced, theoretical or abstract language  citing facts (very important)  using historical and literal analogies  For each scenario, write a statement or two of advertisement to convince the consumer to purchase, based on the category of persuasion that is listed.

4. 10.12  A toy train on sale for 50% off. LOGOS

5. 10.13  A DVD/Blu-Ray. New comedy. PATHOS

6. 10.14  A pair of pants. New style. 25% off with purchase of a belt. LOGOS

7. 10.15  Orange-flavored soda. Famous basketball player speaking. ETHOS

8. 10.16  Going out of business sale at shoe store. LOGOS

9. 10.19  New music album for popular artist. PATHOS

10. 10.20  World-famous chef speaking about his or her line of cereal products. ETHOS

11. 10.21  New gum flavor from Trident. LOGOS

12. 10.22  Michelin Tires. New tread pattern. PATHOS

13. 10.23  New makeup line. Endorsed by famous model. ETHOS