1. IT437 Unit 4

2. Project 4A (50pts) Unit 4: Mobile Marketing This week you will develop an SMS mobile marketing campaign. This will provide an opportunity to consider the message of your promotion and not become distracted by the graphics. PPT file turned in. PPT Minimum 8 slides. This will be a text only campaign. This will also accommodate a wide range of users who do not have regular access to the internet or personal computers. Consider the core message of your e-marketing promotion. Sample under DocSharing

3. Project 4B (20pts) Unit 4: Evaluate legal situation This week you will evaluate a legal or ethical situation, state your opinion and explain your position. 1 Page report Summarize the ethical or moral responsibilities of an e- marketing campaign with children as the target audience. Shows the data collected concerning the spending trends of children

4. IT437 U4 Marketing to children Legal Responsibilities Children’s Online Privacy Protection Act (COPPA). Sony $1 Million settlement. Collected personal info. from at least 30K children on nearly 200 entertainment sites. FTC: Monitors sites to enforce the law. Please note: Next few slides might be to graphic for some viewers.

5. 1950s 7 Up Ad Campaign

6. French Vogue http://vigilantcitizen.com/latestnews/disturbing- sex-kitten-vogue-photoshoot-featuring-children/

7. Organ Donation http://brentatent12.wordpress.com/2009/09/13/benetton- group-unconventional-advertising/ http://www.guardian.co.uk/media/2008/may /21/asa.advertising

8. SMS Marketing Campaign Who texts the most? http://www.text-board.com/marketing/text-message-global-usage-study-by-nielsen/

9. IT437 U4 SMS Marketing Campaign Campaign Sample under docsharing Mobile Marketing Association (MMA) guidelines under Dochsaring Set goals before the campaign Text only campaign ◦Appeal ◦Value proposition ◦Slogan

10. Message: Appeal, Value Proposition and Slogan Appeal: Kisses, drool, and wiggles? Value Proposition: Adopt your forever friend for an endless supply of kisses, possible drool, and endless wiggles of excitement! Slogan: Visit Acme Humane Society to meet your new pet. ( Drool bib optional.)

11. IT437 U4 SMS Marketing Campaign MMA: Advertising week 10/2-3-New York City http://www.mmaglobal.com/news/mobile-marketing-association-announces- new-flagship-event-focused-mobile-marketing-advertising- http://www.mmaglobal.com/news/mobile-marketing-association-announces- new-flagship-event-focused-mobile-marketing-advertising- SMS Spam Lawsuits ◦20 th Century Fox ($16 Million) ◦Simon & Shuster($10 Million)