1. Introduction: Stories of Change
Chapter 1
Introduction: Stories of Change
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

2. Change can be interpreted in different ways
Managing Change
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change Management
Change can be interpreted in different ways
Using the stories of change we can see how change means different things to different people
Using the stories of change we can see a wide range of issues that affect why and how change occurs
1-2

3. Hewlett Packard Managing a merger Key change issues:
IBM
Kodak
McDonald’s
Overview of
Change Management
Managing a merger
Key change issues:
Organizational politics and lobbying
Merging of cultures as a form of change
Communicating change to internal employees and company stakeholders
Restructuring the organization as a common type of change
1-3

4. IBM Change can come from above and below
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change Management
Change can come from above and below
What are the differences between change from below and change from above?
Key change issues:
The diffusion of change helps consolidate change across the organization
Symbolic images of change can give more importance to change from above for employees
Champions of change gain support for change
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5. Managing reactions to change Key change issues:
Kodak
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change Management
Managing reactions to change
Key change issues:
Both internal and external stakeholders interpret and react to change differently
Communication strategies need to be directed at both groups of stakeholders
History of past changes influence the reactions and the way managers deal with change
1-5

6. External pressures for change Key change issues:
McDonald’s
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change Management
External pressures for change
Key change issues:
The external environment can lead to organizational changes
Organizations may consider that they have a social responsibility to the external community, and this can lead to pressures for change
Not all planned changes come to fruition
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7. Overview of Change Management
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonald’s
Overview of
Change Management
Images of Managing Change
Why Organizations Change
What Changes in Organizations
Diagnosis for Change
Resistance to Change
Implementing Change
Linking Vision and Change
Strategies and Skills for Communicating Change
Sustaining Change
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