1. Advertising and PR

2. Stuff $620B industry globally $285-300B spent on media ads –Show me the money! 5000/day in U.S. Ubiquity?!

3. Tattoo Advertising

4. Types of Agencies General ad agency: –Plan and create marketing campaigns and place ads in media Boutique ad agency: –Focus on specific area such as direct marketing, public relations, branding/logos/identity consultants sales promotion, field marketing, interactive, sports marketing, etc.

5. Compensation? Pre-1990: –standard commission = creatvie fee and 15% of gross billings of media placements Post: –cost-plus fee, sliding scale fee, or fixed-rate (lower than previous 15%)

6. Omnicon Group Largest marketing services group 1986 2009, $13.6B, $1B Profit (44% Ad, 56%?) 5000 clients in more than 100 countries 84,000 employees 2,000 offices 106 countries

7. WPP Group 2009, $12.4B UK

8. The Interpublic Group 2009, $6B 1961 approximately –43,000 employees –130 countries

9. TOP 10 Agencies »1 Grey (WPP) New York »2 BBDO (OMC) New York »3 JWT (WPP) New York »4 Euro RSCG (Havas) New York »5 DDB (OMC) New York »6 McCann Erickson (IPG) New York »7 Foote Cone & Belding (IPG) New York »8 Deutsch (IPG) New York »9 Young & Rubicam (WPP) New York »10 Leo Burnett Co. (Publicis) Chicago

10. Who spends the most? »1 Proctor and Gamble, $1.17B »2 GM, $646M »3 AT&T, $579M »4 Verizon, $489M »5 Pepsico, $455M »6 Johnson & Johnson, $427M »7 Toyota, $406M »8 Time Warner, $391M »9 Ford, $373M »10 GlaxoSmithKline, $373M

11. PR What is it? How is it different than the advertising industry? How is it related to the ad industry? SPINdustry (Command PR)

12. To Consider??? Blurring content and ad –What does it mean if culture is ad-friendly? –Are we merely consumers? –Collision of cultural and economy? Impact of clutter –Selling us ourselves or ideal selves –Identity –Consumerism –Materialism What is PR? How is it the same/different from ads? How is this industry a cultural industry?