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New a PNB PR Results Summary – 15 July 2010. new a agenda PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report.

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Presentation on theme: "New a PNB PR Results Summary – 15 July 2010. new a agenda PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report."— Presentation transcript:

1 new a PNB PR Results Summary – 15 July 2010

2 new a agenda PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report by DMA 2

3 new a PR objectives Distribute PNB press release to Filipino media to – Increase awareness of PNB / WU tie up among target audience – Create word of mouth among Filipino communities – Maximize coverage 3

4 new a Target Media Outlet List 4 $38k Value!! Total number of media outlets = 62

5 new a List of Respondents 5 $38k Value!!

6 new a 6 $38k Value!! List of Respondents

7 new a 7 Coverage Report by DMA

8 new a 8 Los Angeles

9 new a 9 Los Angeles: List of Respondents

10 new a 10 Los Angeles: Print Clips

11 new a 11 Los Angeles: Print Clips Tribune USA – 11 June Balita – 12 June Asian Journal – 12 June Philippine Media – 16 June

12 new a 12 Los Angeles: Print Clips Philippine Times – 24 June Manila US Times – 24 June Ang Peryodiko– 1 July

13 new a 13 San Francisco

14 new a 14 San Francisco: List of Respondents

15 new a 15 San Francisco: Print Clips

16 new a 16 San Francisco: Print Clips Manila Mail – 16 June Philippines Today – 16 June Asian Journal– 18 June

17 new a 17 New York / New Jersey

18 new a 18 New York/New Jersey: List of Respondents

19 new a 19 New York / New Jersey: Print Clips

20 new a 20 New York/New Jersey: Print Clips Filipino Reporter– 18 June Filipino Times– 12 June

21 new a 21 New York/New Jersey: Print Clips Asian Journal– 18 June

22 new a 22 National

23 new a 23 National: List of Respondents

24 new a 24 National: Online Clips

25 new a 25 National: Online Clips Philstar.com – 26 May http://www.philstar.com/Article.aspx?articleId=578406&publicationSubCategoryId=66

26 new a 26 Balita.com – 12 June http://content.yudu.com/Library/A1o28z/BalitaJune122010/resources/index.htm?referrerUrl=http://www.yudu.com/item/ details/176358/Balita- June-12--2010 National: Online Clips

27 new a 27 Inquirer.net – 14 June http://globalnation.inquirer.net/news/breakingnews/view/20100612-275218/PNB-to-offer-Western-Union-Money- Transfer-in-13-Countries National: Online Clips

28 new a 28 Asianjournal.com – 16 June http://www.asianjournal.com/community/16-community-news/5814-philippine-national-bank-to-offer-western-union- money-transfer-across-three-continents-in-13-countries.html National: Online Clips

29 new a 29 Philippinenews.com – 18 June http://www.philippinenews.com/8402-article.html National: Online Clips

30 new a 30 Filipinas Magazine.com– 25 June http://www.filipinasmag.com/?p=705 National: Online Clips

31 new a 31 Thepinoyweekly.com – 27 June http://thepinoyweekly.com/?conid=16&issue=58 National: Online Clips

32 new a 32 eManilamail.com – 2 July http://manilamailcommunitynews.blogspot.com/ National: Online Clips

33 new a 33 National: Radio Clips

34 new a 34 National: Radio Clips Radio Manila – 18 June Radio Pinoy – 25 June Please click on speakers below in slide show mode to listen to the clips.

35 new a 35 National: Print Clip

36 new a 36 National: Print Clip Philippine News– 2 July

37 new a 37 Hawaii

38 new a 38 Hawaii: List of Respondents

39 new a 39 Hawaii: Print Clips

40 new a 40 Hawaii: Print Clips The Fil-Am Courier – 16 JuneHawaii Filipino Chronicle – 26 June

41 new a 41 Seattle

42 new a 42 Seattle: List of Respondents

43 new a 43 Seattle: Print Clip

44 new a 44 Seattle: Print Clip Filipino American Herald – June

45 new a 45 Las Vegas

46 new a 46 Las Vegas: List of Respondents

47 new a 47 Las Vegas: Print Clips

48 new a 48 Las Vegas: Print Clips Asian Journal – 17June Nevada Examiner – 18 JunePhilippine Times of St Nevada – 25 June Balita – 30 June

49 new a 49 San Diego

50 new a 50 San Diego: List of Respondents

51 new a 51 San Diego: Print Clips

52 new a 52 San Diego: Print Clips Philippine Media – 18 June Asian Journal – 18 June

53 new a 53 San Diego: Print Clips Pinoy Weekly – 26 June Philippine Mabuhay News – 30 June

54 new a 54 Sacramento

55 new a 55 Sacramento: List of Respondents

56 new a 56 Sacramento: Print Clip

57 new a 57 Sacramento: Print Clip Philippine Headlines – 2 July

58 new a 58 Chicago

59 new a 59 Chicago: List of Respondents

60 new a 60 Chicago: Print Clip

61 new a 61 Chicago: Print Clip Pinoy News Magazine – 30 June

62 new a thank you 62


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