1. HARNESSING THE BEAST GOOGLING BETTER Diane Dainan Wanda LIS 665: Librarians Also Teach

2. Google #1 in searches performed FEBRUARY 2006  MSN 0.75 bil  Yahoo! 1.30 bil  Google 3.00 bil Netratings, Inc. - Google continues its lead with 48% of search share

3. John. J. Regazzi @ The Battle for Mindshare MDs & PhDs use Google for research NFAIS 2004 conference The Battle for Mindshare: Information Access and Retrieval in the Year 2010 National Federation of Abstracting & Information Services

4. Identify the problem (Litzinger)  Enormous amount of mixed results on every Google search  No quality control on results, learners must decide relevancy for themselves  Web searchers’ willingness to customize their searches to get what they want

5. Design a solution (Litzinger)  Demonstrate how advanced options can target and narrow searches Practice session with advanced features  Define criteria for web evaluation Evaluate and compare websites

6. Implement the solution (Litzinger)  Google “Advanced Search” features Lecture Activity & Discussion  Web site evaluation Lecture Activity & Discussion

7. Advanced features lecture  All the words, exact phrase, file format: “Health issues/body piercing/ppt.”  Date: “Iraq War”/past 3 months”  Domain: Extreme investing / money.cnn.com  Book Search: Huckleberry Finn  Google Scholar - Advanced search: Hurricane Katrina / 2006 / financial impact

8. Website evaluation lecture  Authority and Accuracy  Purpose and Content  Currency

9. ARCS model (Keller)  Attention Active learning  Searches, web evaluation form, web handout Variety of teaching tools  PowerPoint & web demos, flash cards  Relevance Skill levels taken into account Cooperative activities Interesting topics

10. ARCS model (Keller)  Confidence Explanation of goals and expectations Perform activity right after the lecture  Satisfaction Reinforce learning through exercises Cooperative learning - group exercise Class evaluation – student feedback

11. Evaluate the solution (Litzinger) (16 Respondents) 1=low 3=med 5=high Rate your Google search skills

12. Evaluate the solution (Litzinger) Rate your “Googling” Confidence level 1=low 3=med 5=high

13. Evaluate the solution (Litzinger) 1=low 3=med 5=high Web Site Evaluation a) How important is it to you? b) Will you apply this knowledge in your future searches?

14. Conclusions  Marketing blurb more precise  Adequate resources  Limitations of one-shot sessions

15. References  Keller, John M. Strategies for Stimulating the Motivation to Learn. Performance & Instruction. 26 no. 8 (October):1-7  Litzinger, Mary Ellen. Instructional Design. Sourcebook for Bibliographic Instruction. Chapter Two. Chicago: Bibliographic Instruction Section, Association of College and Research Libraries, ALA, 1993: 17-27.  Netratings, Inc. “Google Accounts for Nearly Half of all Web Searches….”. ; New York: Mar 2006.http://www.nielsen- netratings.com/pr/pr_060330.pdf  Regazzi, John J. “The Battle for Mindshare: A Battle Beyond Access and Retrieval.” NFAIS Conference: Feb 2004. http://www.nfais.org/RegazziINFAISFeb04.ppthttp://www.nfais.org/RegazziINFAISFeb04.ppt

16. It was nice… …it was fun! Google on and Google better!