1. Winner Winner Discussion Document January 2008

2. 2 Winner Winner Overview Interactivity Show Summary Concept “Winner Winner” is a live, interactive game show hosted at Harrah’s Casino in Las Vegas Combines physical, mental, and emotional challenges with Vegas-style glitz, sex appeal, and excitement Four pre-selected couples compete for nightly prizes and a chance to win $876,543.21 at the end of the year 90-minute show produced six nights per week; 6 th night (Saturday) is a competition between all of the week’s previous winners Shot with eight cameras (by “Camera Babes”) To be broadcast on TV and streamed online (domestically and internationally) In-theatre audience members will be chosen to “help” contestants and will be eligible for prizes Audience will vote for contestants via text messaging and the website

3. 3 Sony Proposal for Online Video Offering Full Archives (On-demand) Friday Highlights (On-demand) Saturday Show (Live) Full Saturday night show streamed live Video will be based on Winner Winner team’s editing of in-theater camera feeds (same video shown on-screen in-theater) Other Content (On-demand) Each week, a highlight reel will be created by SPT with input and assistance from WW’s editorial team Video will familiarize viewers with Saturday’s contestants and the stunts they performed, generating interest in the Saturday night show All shows (Monday – Saturday) will be archived for on-demand viewing Entire 90 minute show will be made available within 24 hours Video will be based on Winner Winner team’s editing of in-theater camera feeds (same video shown on-screen in-theater) Clip and highlight reels will be created and edited by SPT –The best/worst of contestant try-outs, best of the camera babes –Most outrageous, most disgusting, and most dangerous stunts –Behind-scenes and special event programming

4. 4 Sony Proposal for Interactive Elements Voting Immersive Online Destination Sony will create a dedicated web destination for Winner Winner Destination will leverage Crackle.com’s technology and audience –WW “channel” will be directly accessible from the Crackle home page –WW channel will also be directly accessible from WW’s own URL (“WinnerWinner.com” assuming that site is purchased) The Winner Winner online experience will allow users to access all videos Users will also be able to interact with the game –Upload stunts videos: users will film themselves performing stunts they have seen or hope to see included in the game –Upload try-out videos: fans will submit try-out videos online; one fan each month would be flown to Vegas to play in-theater Live In-Theater Voting: Each night, Sony will enable the in-theater audience to vote via mobile phone, influencing the show outcome and wining prizes Live At-Home Voting: During the Saturday show, U.S. online viewers will “click to vote” or send text messages to influence which contestants advance and which stunts are performed Mid-week At-Home Voting: Fans will vote online for contests to be included in future shows and determine which online fan will be flown to Vegas Integration: The WW team will be responsible for incorporating votes into the show (allowing approx. a 10 minute lag between start of voting and results)