1. Chapter 3: Marketing Strategies Personal Marketing Informational Interviews Electronic Methods Systematic Approach Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

2. The Hidden Job Market What is the “Hidden Job Market?” The hidden job market represents the available jobs that are never advertised. According to experts, 80% of available jobs are not advertised! Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

3. Informational Interviews  What are they?  What are they not!  Why should I conduct one?  How do I set one up?  What do I ask?  Do I follow it up? Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

4. Electronic Marketing  The new tool!  Notes of caution…  Netiquette and etiquette of the Internet and email Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.