2. “Asean Risk Communication Training for Trainers” Workshop ROLE OF MEDIA IN ASSISTING HEALTH PROFESSIONALS by Yong Soo Heong, Editor- in-Chief, BERNAMA (National News Agency of Malaysia Kuala Lumpur Dec 18, 2012

3. WHY BOTHER ABOUT THE MEDIA?

4. STRONG DEPENDENCE ON MEDIA IN DAILY LIFE

5. GETTING STARTED, KNOWING YOUR ALLIES

6. PRINT MEDIA: NEWSPAPERS

7. BROADCAST MEDIA: TV STATIONS & RADIO STATIONS

8. SOCIAL MEDIA: FACEBOOK, TWITTER, NEWS PORTALS, BLOGS

9. STRUCTURE OF TYPICAL MEDIA ORGANISATION

10. Head or Editor-in-Chief Deputies

11. Section Heads of News Desks (Politics, Business, Health, Women’s Affairs, Courts, Crime, Entertainment, Agriculture, Uniformed Services, Lifestyle, etc)

12. Journalists or Reporters He or she gathers the news or content by being on the scene or by phone, email

13. Sub-Editor or Copy Editor He/She is the checker, quality controller, shaper, polisher…

14. The Editor He/She is the boss of the Journalist and Sub-Editor

15. OTHER TITLES Editor-At-Large Correspondent Bureau Chief Associate Editor Stringer

16. MEDIA CAN’T DO WITHOUT OUTSIDE HELP

17. HOW TO GET STARTED

18. START CONTACTING, BUILD UP CONTACTS

19. GET TO KNOW THE MEDIA: WHO’S WHO? BUILD UP A MEDIA LIST

20. STATEMENTS, PRESS KITS, BRIEFINGS, PRESS CONFERENCES

21. Planning the press statement

22. Inverted pyramid approach…

23. Intro…it’s the opening sentence at the start of statement or news story (it should preferably aim to tell the story all at once)

24. Body of story (include all useful details…facts, figures, quotes, background of subject matter)

25. Conclusion…sentence to round off the issue

26. CONTACT DETAILS Name of organisation or unit Person(s) to contact & office telephone numbers, mobile phone numbers and email addresses Website address

27. BE IN CONTROL AT THE PRESS CONFERENCE Don’t be intimidated by journalists…you control the facts & news flow

28. IF UNSURE…DON’T GIVE PHONE INTERVIEWS Better to have face-to-face interviews

29. Depend on a written statement so that you have something to fall back on if things do not go well as planned

30. ASKING FOR RIGHT TO CHECK OR VERIFY FACTS

31. Absolutely important when relationship with journalist is new or you do not know of his or her capabilities at all

32. YOU CAN ALL DO IT! THANK YOU!