1. Germany

2.  Austria & Switzerland ⇨ huge media market  No clear media center ◦ News media: Berlin ◦ dpa: Hamburg ◦ Public service broadcasting: regional cities ◦ Commercial television: Munich & Cologne  High concentration of ownership ◦ Bertelsmann ◦ Kirch group ◦ Springer company

3.  The newspaper press  The periodical and magazine press  Book publishing

4.  General characteristics of the German press: ◦ a large number of titles and magazines ◦ strong local papers ◦ only a few national papers  Daily newspapers: ◦ Leading tabloid: Bild-Zeitung  published by the Springer company  very high circulation (> 4 million copies/weekday)  distributed by regionalized editions ◦ Larger migrant communities are served by newspapers from their home country.

5.  Axel Springer company ⇨ dominant position  WAZ (Westdeutsche Allgemeine Zeitung)  Stuttgarter Zeitung group

6.  general and specialized magazines ◦ sold by subscription or on the street  prominent weekly magazines ◦ Der Spiegel ◦ Focus  general interest magazines ◦ Der Stern ◦ Die Zeit  magazine publishers ◦ Bauer company, Springer, Burda and Gruner & Jahr

7.  The book markets are highly integrated ⇨ freely available books  Bertelsmann controls most of German book publishers  Social science, literature, language, fiction and poetry

8.  Radio  Television  Film & Video

9.  Different channels with: ◦ commercial spots ◦ classical music  Channels for: ◦ older people ◦ younger people

10.  First channel: ARD  Second channel: ZDF  Specialized channels: 3Sat, ARTE, KIKA…  Two groups: ◦ Kirch group ◦ RTL family (controlled by Bertelsmann)

11.  radio programming & public service broadcasting ⇨ regulated by the Länder  broadcasting organizations ⇨ financed by a monthly fee  controlled by a Broadcasting Council

12.  Internetuser: 65.8 %  2 main providers: ◦ T-Online ◦ AOL-Online  successful homepages: ◦ rtl.de ◦ sat1.de ◦ sport1.de ◦ wdr.de

13.  ‚information society‘: information technologies & information jobs play a leading role  Video Broadcasting in its terrestrial version (DVB-T)  Broadband networks for high-speed internet & interactive television services: ‘information highways’ of the next generation

14. Thank you for your attention!!

15.  Do you think that the consumption of media content from a person’s home country (e.g. Turkish-German people) makes integration more difficult?  Does the German film market suffer from the import of American film productions?  Do you think that we as Austrians benefit from the German media market and why?