2. Publications 3.02 Understand business publications.

3. Slide 2 What type of publication should you use? The type of publication depends upon the purpose of the communication and the characteristics of the target audience. –Why and what do you need to communicate? –To whom are you communicating?

4. 3.02 Understand business publications. Slide 3 Classify the Purpose

5. 3.02 Understand business publications. Slide 4 What’s the Purpose? To identify and provide contact information To communicate information about a one- time event To educate or provide public awareness about a specific topic To provide bi-weekly or quarterly updates about events, meetings, and activities to a specific group of people Click here

6. 3.02 Understand business publications. Slide 5 Now let’s practice! Let’s see if you can determine the type of publication that is best suited for each scenario in the next activity.

7. 3.02 Understand business publications. Slide 6 Use a Business Card or Letterhead Stationery Business Card Letterhead Stationery Back

8. 3.02 Understand business publications. Slide 7 Use a FlyerFlyer State Soccer Playoffs Lake Norman HS November 15, 2009 Asheville, NC 7:00 pm Pay $10 to ride the bus Back

9. 3.02 Understand business publications. Slide 8 Use a BrochureBrochure Back

10. 3.02 Understand business publications. Slide 9 Use a Newsletter Newsletter Back

11. 3.02 Understand business publications. Slide 10 Business Card A publication that contains contact information for a business or individual Used to help its recipient remember you or your business Typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, email address, and fax number Some cards include a photograph Back

12. 3.02 Understand business publications. Slide 11 Letterhead Stationery The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter Usually includes the name and logo of the company or individual, the address, phone numbers, email address, website, and fax number When used with a business card and envelope, the color scheme and graphics should be consistent and complementary Templates and wizards are commonly used to create letterhead stationery Back

13. 3.02 Understand business publications. Slide 12 Flyer A one-page document used by a business or individual to advertise or provide information about an event Distributed via an attachment to email, by posting on bulletin boards or telephone poles, or handed out on the street Used to convey information that is temporary in nature and has a short life span Back

14. 3.02 Understand business publications. Slide 13 Brochure Used by an organization or individual to advertise or provide information of a more long-term nature than that of a flyer A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics May be in single-sheet form, printed front and back for bi-fold or tri-fold presentation, or they may be printed in booklet sheet form Examples of uses of brochures include a course description for Computer Applications and product descriptions Back

15. 3.02 Understand business publications. Slide 14 Newsletter A publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly Typically formatted in columns with side headings, graphics, and text boxes Used to present information and updates for a specific organization, club, agency, or business Examples of uses of newsletters include the PTSA newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls Clubs Back