1. F l e e t M a r k e t S t u d y Havill & Company, Inc. The DOE-EPA Regulated Commercial Fleet Market Fuels, Equipment, and Services Forecast 1994-2000

2.  The Fleet Vehicle Market Vehicle Demographics Fuel Consumption  The Retail Refueling Market  Overall Market Dynamics  The On-Site Refueling Market Havill’s 1995 Fleet Study is one of the most comprehensive studies of the commercial fleet fueling market. The study analyzed... Havill & Company’s Fleet Study

3. Sedans and light duty trucks are the largest vehicle segments of the 4+ fleet population.

4. While commercial vehicles make up only 37% of the total vehicle population... Total US Vehicle Population

5. …they account for over 40% of the total US fuel consumption. Total Consumption by End User

6. Commercial Fleet Market Segmentation Because of the diversity of the commercial market, the study analyzed 9 discrete segments: Agriculture Construction Government Manufacturing Over the Road Carriers Retail Service Utility Wholesale

7. Vehicle refueling habits varied dramatically from the average miles each segment traveled to their retail facility...

8. …to the importance of the services and amenities their facilities offer.

9. In addition to the distance fleets travel to their retail facilities and the importance of services and amenities, the study also analyzed... fuel quality perceptions, consumption characteristics, and payment methods for each of the 9 business segments.

10. On-Site Versus Off-Site Refueling

11. The government segment is the largest contributor to the on-site fleet fuel consumption.

12. In recent years, on-site refueling has been on the decline...

13. …and the EPA regulations have been the primary reason for that decline.

14. The study forecasts that 9% of the current on-site gallonage will move off-site by 1998... resulting in a 5 billion gallon opportunity for marketers.

15. T h e E n d Use “back” button on browser to return.