1. Washington in the Information Age Preview: When Washington Insiders Use Specific Channels of Communication Published: June 9, 2015 National Journal Presentation Credits Producer: National Journal Communications Council Compiled by Katharine Conlon Note: This presentation contains a preview of the Washington in the Information Age 2015 presentation released by National Journal’s Communications Council. For more information and the rest of the deck please contact: membership@nationaljournal.com. membership@nationaljournal.com

2. THE AVERAGE CAPITOL HILL STAFFER THE AVERAGE FEDERAL EXECUTIVE MORNING EVENING As Soon as I Wake Up: Email newsletters on a mobile device During My Morning Commute: Email newsletters on a mobile device Throughout the Morning at Work: Websites on a computer Around Lunchtime: Websites on a computer Throughout the Afternoon at Work: Websites on a computer During My Evening Commute: Radio Before I Go to Bed: Social Media As Soon as I Wake Up: TV During My Morning Commute: Radio Throughout the Morning at Work: Email newsletter on a computer Around Lunchtime: Websites on a computer Throughout the Afternoon at Work: Websites on a computer During My Evening Commute: Radio Before I Go to Bed: TV THE AVERAGE PRIVATE SECTOR PROFESSIONAL As Soon as I Wake Up: Email newsletters on a mobile device During My Morning Commute: Radio Throughout the Morning at Work: Websites on a computer Around Lunchtime: Websites on a computer Throughout the Afternoon at Work: Websites on a computer During My Evening Commute: Radio Before I Go to Bed: Social Media (while watching TV) MORNING EVENING Source: National Journal Communications Council research and analysis. Channels of Choice Largely Align Throughout the Day First and Last Activities of the Day Differ, While Afternoon Offers a Targeting Sweet Spot Notable differences by respondent category Significant areas of respondent category overlap

3. Primary Channels Utilized During Three Phases of Preparing for a Critical Vote Percentage of Respondents While all other channels decline in usage when moving from opinion formulation to influencing others, social media makes significant gains Printed publications and white papers see a significant boost in usage when respondents are looking to form opinions Source: National Journal Communications Council research and analysis. When Forming and Sharing Opinions, Validation is Key Insiders Will Rely on Approximately Four Different Information Conduits to Accomplish Key Objectives