2. Service: Access to additional information through a phone screen menu during a regular phone call Solution: Working in partnerships with operators and vendors deploy a nationwide web-phone service Customer: Households, firms, retail and organization Revenue: Advertising and business services Strategy: Deploy added value services OVERVIEW

3. MPHONE MPHONE: This is the phone with a display  Contact list  Catalogue  Information access  Notes  Orders  Pictures  Videos Screen menu can be used for:

4. CONCEPT When you are calling a phone number, you would received access to additional information through you phone screen menu Most companies use voice response systems for navigating in corporate services CONTACTSPRODUCTS ABOUT CAREER MARKETING OPERATOR IVR WEB-PHONE Using web-phone services customers will received access to information through screen menu

5. SOLUTION Web-Phone Server INTERNET Implementation with the Internet site Operator 1Operator 2 Customer at home Customer at office Customer mobile Customer at home Customer at office Customer mobile Corporate Web-phone Site 1 Corporate Web-phone Site 2

6. REALIZATION 1.Build the collocation side and develop software apps 2.Partnership with operators and vendors 3. Marketing and advertising The example of same business model is RIM with Blackberry service

7. REVENUE  Registration and support of web-phone sites  Percentage from web-phone orders  Advertising  From additional services

8. MPHONE: Stand by mode  Clock & Alarm  Weather  Photo frame  Message indicator  Mail notification  News headline Stand buy mode can be used as:

9. MPHONE: Personal contact list  Manually  Automatically  Shared by your friends  From cell phone  From Outlook  From messagers  From social network  From catalogue You can create personal contact list in different ways:

10. MPHONE: Goods and services orders Customers can check the restaurants menu or make a pizza order directly from screen menu MENUORDER ACCOUNTSUPPORT

11. MPHONE: Access to a catalogue Customers can use menu screen to find contact information in catalogue. Users can find company by name or services

12. QUESTIONS TO EXPERTS  Does this service can be easily realize based on current US and Canada telecom infrastructure ?  Where are the best place for a collocation corporate web-phone sites ? Is it on the service server or on a corporate server connected with the service server ?  Will Java appropriate platform for Web-Phone service ?  What is you estimation for the service deployment ?  What realization stages you are suppose to have to ?

13. JOB EXPERIENCE EDUCATION 2008MBA, California State University 2004Ph.D., Engineering telecom 1997Master, Engineering telecom PresentOwner, Strivan Consulting 2008Strategy Director, WiMAX operator 2006Telecom markets Expert 2005Analyst and Consultant of telecom markets 1997 – 2005Telecom Project Manager (416) 890-0037 ivanshmelev @ gmail.com Skype: ishmelev I am looking for a team to realize this project together. I will appreciating for your comments and suggestions thanks Ivan V. Shmelev

14. National Service Network Please, do not forget to check the totally updated NSN model concept: http://www.slideshare.net/ishmelev/nsn/