1. AVA Overview 2014

2. Our Organisation Australian Veterinary Association Members Board Policy Advisory Council Other Advisory Committees Chief Executive Officer Special Interest Groups StaffDivisions Branches Australian Veterinary Journal

3. Staff Structure Chief Executive Officer Human Resources Corporate Services Finance IT Education Education Admin Events Events Admin Membership & Sponsorship Member Services Public Affairs Media Policy Communications & Marketing Strategy SIGs Divisions

4. To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community. AVA Mission

5. Collegiality: We respect, listen to and support our colleagues. Integrity: We tell the truth, behave ethically and do what we say we will do. Knowledge: We base our decisions on evidence and actively seek out knowledge. Innovation: We recognise that creativity and new ideas will lead the way to the future. Excellence: We strive for the highest possible standards in everything we do. Animal welfare: The health and welfare of animals is our key concern. Our values

6. One AVA A strong voice for the profession Culture change: you need to be a member Creating AVA advocates Business Strategy

7. Planning an effective workforce Ensuring economic sustainability Better regulation Filling the gap in Government services Anti microbial resistance A voice: 5 Strategic priorities

8. Effective advocacy Community perceptions Clear differentiation Change the culture to one of membership Membership engagement Cohesive organisational structure Right people, right roles, right resources Good governance 8 Critical success factors

9. new graduate offer practice owner / practice subscription associate membership Membership: initiatives in 2014

10. Membership KPI’s MeasuredescriptionAVA KPI2013 outcome2014 target Total graduate memberstotal members excluding students & associates Measured monthly. and annually: -on 30 June -on 1 October  5272  4576 6060 Market penetration Total graduate members as a % of registered veterinarians TGM @ 30 June compared to board registrations @ 30 June annually Break down by state / territory 50% 55%* Total registered vetsTotal board registrations Measured annually @ 30 June Break down by state / territory 1054811017 Student members Total student members Paid / unpaid student members Measured monthly and annually 30 June 2179/ 564 Student member market penetration Total student members as % of all enrolled veterinary students Measured monthly and annually 30 June Break down by university 90% Total membership Total of graduate, student and associate members Measured monthly and annually on 30 June80328835 New graduate members 1 st year graduates 2nd year graduate 3 rd year graduates Measured monthly and annually on 30 JuneTBC Practice membershipNumber of practices subscribed to AVA practice membership package Initially % of a maximum 100. Measured monthly and 30 June N/A100

11. Membership KPI’s MeasuredescriptionAVA KPI2013 measure2014 target Membership growth ** Increase in membership from last year’s total graduate membership Set % target for growth over and above prior years TGM @ 30 June. ** 15% Acquisition *** “new” = members who have not been members in the previous 18 months Number of new members who join between 1 July – 3 June each year *** Break down graduate / new graduate Not measured Growth in registrationsBest guess of growth in registered vets 470 est Retention Number / % of TGM @ 30 June who remain members @ 1 October TGM measured annually: -from 30 June -to 1 October 86%90% Student / new graduate member conversion Number of graduating student members @ 30 June who pay to become members Conversion rate measured @ 1 October, then monthly until 30 June Not measured65% New graduate retention Year 1 graduates who renew in year 2 Year2 graduates who renew in year 3 New graduate members who renew, measured @ 1 October then monthly Not measured65% New graduate / full member conversion Number of new graduate members who renew as full members Year 3 recent graduate members who renew as full members Not measured

12. To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community. AVA Mission