1. Ultra light ELAPHE* in-wheel motors

2. Our purpose is…
…to combine performance, economy and ecology in an in-wheel propulsion, that will take over the city car market.
Elaphe d.o.o.

3. City car market Currently populated by ICE cars:
Smart
Toyota IQ
Volkswagen Lupo …
Companies announced electric models:
Renault-Nissan
Mitsubishi
Numerous specialized electric car companies
Elaphe d.o.o.

4. Automotive electrification
Source: “International futures”; …..
The percentage of the electric city car market occupied by a car model depends on how it addresses key market drivers. 4

5. Key market drivers Vehicle purchase price Maintenance costs
Fuel/energy cost
Functionality
Comfort
Design
Most of these drivers can be better addressed with an in-wheel electric drive than with current solutions. 5

6. Current solution problems – Internal Combustion Engine
Vehicle purchase price:
Heavy power transmission parts (transmission, gearbox, differential)
High number of auxiliary systems
Expensive engine subframe
Maintenance costs:
Hundreds of moving parts
Limited lifetime parts (oil and air filters, belts, sparkplugs,… )
Fuel cost:
Very low propulsion efficiency
Heavy vehicle
High and unpredictable oil prices
Engine not optimized for the typical driving cycle
Other problems:
Limited design options
Environmental issues
Elaphe d.o.o.

7. Current solution problems - Central electric motor
Vehicle purchase price:
Heavy power transmission parts (transmission, gearbox, differential)
Bigger and heavier electric motor
Maintenance costs:
Still a number of moving parts
Fuel cost:
Heavy vehicle
Engine not optimized for the typical driving cycle
Average overall drive efficiency 60-65%
Other problems:
Limited design options
Elaphe d.o.o.

8. ELAPHE* in-wheel solution
Vehicle purchase price:
Engine fitted directly into the wheel - no transmission parts
Lower potential production price than competitive electric motors
Up to 20% less energy storage needed (compared to central electric drive)
Short development cycles
Maintenance costs:
Only one moving part
Fuel cost:
High propulsion efficiency
Lighter vehicle
Motor optimized for the typical driving cycle
(average efficiency over 80%!)
Other benefits:
Design and functionality freedom
Low environmental impact
Elaphe d.o.o.

9. ELAPHE* electromagnetic topology Unique customization tool
Breakdown of ELAPHE*
technology benefits
ELAPHE* electromagnetic topology
Unique customization tool
Drivers addressed
ULTRA LOW MOTOR WEIGHT
HIGH OVERALL EFFICIENCY
FAST CUSTOMIZATION
LOWER vehicle PURCHASE PRICE
Lower motor production price
Less energy storage
Shorter development time
REDUCED FUEL COST
Less energy consumption
Typical driving cycle analysis
FUNCTIONALITY
and COMFORT
Low unsprung weight
Customized properties 9

10. Competition Direct advanced in-wheel motor design companies :
Protean electric
Toyo Denki
Evans electric
Indirect Stock electric motors:
Siemens GE
Chinese manufacturers …
Stock electric motors are too heavy and big and can only be used as central electric motors. They inherit all the disadvantages of the central drive shown before.

11. Competitive advantages- Direct competition
ELAPHE* patented electomagnetic topology
15 % lighter motor for the same performance
15 % lower production price
Unique fast customization tool:
Motor design takes days instead of weeks
Increase in average energy efficiency
Further weight and production price reduction
(no over-dimensioning)
Elaphe Team:
Mixture of experience and ambition

12. ELAPHE team Gorazd Lampič, CEO Andrej Detela Founders:
7 years of experience in
direct drive development
Leading national expert
in EVs and advanced
energy sources
Andrej Detela
Inventor of the KDU
robotic direct drive for HDS
20 years of experience in
direct drive development
40 years of research experience
Core research and PM:
Gorazd Gotovac, Matic Franko, Joško Valentinčič
Close cooperation with research institutions:
Jozef Stefan Institute
University of Ljubljana 12

13. Track record Elaphe*1 - proof of theory
Elaphe*2 - Simplification of construction, cogging torque red.
Elaphe*ET - 30 kW cont. power, cooling
Elaphe*3 - Driveable scooter
Elaphe*kolo - Bike
Elaphe*Chebela - city electric car motor
Elaphe*IM
Elaphe*A1
2003
2005
2007
2008
2009
2010

14. ELAPHE* Chebela Small electric car project Local industry initiative
in-wheel motors
First motor prototypes
already produced
Start of production 2012 14

15. ELAPHE* product Customized off the shelf in-wheel electric drive
ELAPHE* patented
electromagnetic topology
Customized with the
Unique fast customization tool 15

16. Key customers Specialized electric car manufacturers:
Our market entrance point
Flexible development co-design
Aptera, Bolloré, Dok-ING, EDAG, Nice, Reva, Tesla, Think,…

17. TAM, SAM, SOM Total Available Market: Served Available Market:
The total electric car market estimate for 2015 is 4.5 million and
in million new vehicles
At the average royalty of 50€ per motor this is 450 M€ in 2015 and 1.7 billion € in 2020
Served Available Market:
For the electric city car niche the totals are 100 M€ in 2015 and 500 M€ in 2020
Share of Market:
The expected market share is % when working with specialized electric car manufacturers 17

18. Electric motor manufacturer
Business model
Position in the value chain:
Custom development for the vehicle manufacturer
Electric motor manufacturer
Motor production
EV manufacturer
Production licensing
Co-design
ELAPHE Ltd

19. Business model Revenue model: Pricing: Average account size:
Custom development, royalties
Pricing:
250k -500k € for custom development
2-5% royalties ( € per motor)
Average account size:
Typical production plan for a model by an electric car manufacturer: vehicles/year
Account size M€
Sales model:
Direct contact with the customers management and R&D department

20. Development roadmap Product development:
Mechanical parts standardization
High voltage controller development
Team and facilities expansion:
Controller development and engineering team expansion
Prototyping and testing facilities
Business focus:
IPR
Trademark recognition
Development of long term strategic partnerships

22. Deal ELAPHE LTD. Technology park, Teslova ulica 30, 1000 Ljubljana,
Slovenia-EU
Tel:
Mail:
Web: