1. E-Commerce Environments as 3D Electronic Institutions Anton Bogdanovych University of Technology Sydney e-Markets Group

2. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 2 Outline Drawbacks in contemporary E-Commerce SystemsDrawbacks in contemporary E-Commerce Systems ObjectivesObjectives 3D experience in E-Commerce3D experience in E-Commerce 3D Virtual Worlds3D Virtual Worlds Electronic InstitutionsElectronic Institutions 3D Electronic Institutions3D Electronic Institutions VisionVision

3. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 3 Drawbacks in contemporary E-Commerce systems

4. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 4 Drawbacks in contemporary E-Commerce systems Lack of Social interactionsLack of Social interactions Awareness of othersAwareness of others The needs of emotional customers are not addressedThe needs of emotional customers are not addressed Inconsistency throughout different interfacesInconsistency throughout different interfaces Information overloadInformation overload Poor product presentation and advertisementPoor product presentation and advertisement

5. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 5 Objectives Allow social networking in E-CommerceAllow social networking in E-Commerce Develop Immersive and Consistent Business ExperienceDevelop Immersive and Consistent Business Experience Achieve Reliability and SecurityAchieve Reliability and Security Create Information-rich EnvironmentCreate Information-rich Environment Address the Needs of Emotional CustomersAddress the Needs of Emotional Customers Establish TrustEstablish Trust

6. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 6 3D Experience in E-Commerce Mainly focused on product presentationMainly focused on product presentation 3D product presentation can be richer than 2D (but not always)3D product presentation can be richer than 2D (but not always) Technology centeredTechnology centered Sellers are never consideredSellers are never considered

7. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 7 3D Store Example

8. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 8 3D Virtual Worlds Space is designed and arranged according to human everyday experiencesSpace is designed and arranged according to human everyday experiences Space and objects in space produce an immersive environmentSpace and objects in space produce an immersive environment Construct a virtual representation of a particular domainConstruct a virtual representation of a particular domain

9. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 9 3D Virtual Worlds A convenient and alternative interface for user interactionA convenient and alternative interface for user interaction Social experience: already through the simple presence of othersSocial experience: already through the simple presence of others Versatile ways of InteractionVersatile ways of Interaction The interactions are not structuredThe interactions are not structured

10. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 10 Electronic Institutions A Framework and Methodology developed by a Research Group led by Prof. Carles Sierra at the Artificial Intelligence Research Institute (IIIA), Barcelona, SpainA Framework and Methodology developed by a Research Group led by Prof. Carles Sierra at the Artificial Intelligence Research Institute (IIIA), Barcelona, Spain Electronic Institutions are „regulated“ Virtual Environments which allow Agents to interact autonomouslyElectronic Institutions are „regulated“ Virtual Environments which allow Agents to interact autonomously

11. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 11 Electronic Institutions Natural extension of the social concept of institutions as regulatory systems shaping human interactionsNatural extension of the social concept of institutions as regulatory systems shaping human interactions Software systems inhabited by autonomous entities = software agentsSoftware systems inhabited by autonomous entities = software agents Agents interact according to predefined conventions on language and protocolAgents interact according to predefined conventions on language and protocol Conventions guarantee that certain norms of behaviour are enforcedConventions guarantee that certain norms of behaviour are enforced

12. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 12 Electronic Institutions ConventionsConventions –on Language = Dialogical Framework –on Activities = Performative Structure –on Behaviour = Norms

13. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 13 Electronic Institutions Development Environment Common Ontology and language Agent Roles Multi-agent Protocols Network of protocols Norms

14. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 14 3D Electronic Institutions Combination of 3D Virtual Worlds and Electronic Institutions Combination of 3D Virtual Worlds and Electronic Institutions

15. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 15 3D Electronic Institutions

16. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 16 3D Electronic Institution Architecture

17. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 17 Generating 3D Electronic Institutions

18. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 18 Runtime Architecture

19. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 19 Runtime Architecture

20. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 20 The Vision

21. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 21 Conclusion 3D Electronic Institutions: Are based on Electronic Institutions and Virtual WorldsAre based on Electronic Institutions and Virtual Worlds Provide immersive environment for E-CommerceProvide immersive environment for E-Commerce Bring humans into Electronic InstitutionsBring humans into Electronic Institutions Are social and secure at the same timeAre social and secure at the same time Can be semi-automatically generated from the Electronic Institution specificationCan be semi-automatically generated from the Electronic Institution specification

22. E-Commerce 2004, Lisbon Anton Bogdanovych, Helmut Berger, Carles Sierra, Simeon Simoff E-Commerce environments as 3D Electronic Institutions 22 Future Work Further implementation of the systemFurther implementation of the system Co-learning aspectsCo-learning aspects User modelingUser modeling Utilization of gesturesUtilization of gestures